Overland Expo West : Page 2 of 3 : American Adventurist

October 2nd, 2021January 12th, 2022

Colorado or Bust: Overland Expo Mountain West 2021

Overland Expo Mountain West almost didn’t happen. For most of us, the last year+ was like a dystopian B movie on many levels, complete with terrible casting and an even worse plot line. Because of all that, there was an uncomfortable feeling right up until the day I drove away from Florida for Colorado that this event would somehow get derailed too. I know the event organizers likely aged a few years with worry and lost sleep over the what if’s that were spawned in our minds as a result of 2020.

Spoiler Alert: The pandemic and shutdowns of 2020 conspired to put Overland Expo out of business, but Lodestone and this community are RALLYING in 2021. My hat is off to all those at Lodestone from the very top all the way down to the volunteers on the ground that made this happen in Colorado. This event was a huge success!

Colorado or Bust

We’ve covered almost every Overland Expo event to date ( see here and here and here and here ) so being able to physically attend this inaugural event in Colorado was a big deal for us, especially after being Virtual in 2020. With all systems go on my end, and a last minute confirmation from my contacts inside the puzzle palace at Lodestone, I headed west. Now the fun began, with three back-to-back 10 hour days across six states and nearly 1,500 miles “overland” to get to this event and cover it. A three hour nap in a “picnic area” off I-20 in August heat in East Texas reinforced my need for a fan in my Quick Pitch roof top tent, and a full night’s sleep and hot shower in camp in New Mexico made all the difference when I finally rolled into “The Ranch” on Thursday for work.

Linking up on site with fellow Adventurist and Founding Member Tim Bleau, check in was made easy by the Expo staff and we quickly established our forward operating base for the long weekend at Overland Expo Mountain West in Colorado. Reinforcements soon arrived when John Tate and Adam Wright joined us on site as well. With tens of thousands of attendees on the way, and hundreds of vendors, this was an extremely busy weekend and I could not have done it without the boots on ground presence of these fine Americans. Hand salute!

Once we were set up, we watched the fields and surrounding facilities at The Ranch Events Center in Loveland fill up as more and more vendors and companies rolled in by the hour. Like usual, we saw representation from around the globe. Having attended Overland Expo since it was a modest once a year gathering down in Amado, Arizona, it’s truly mind boggling to see how this once “niche” overland community of ours has grown and become truly global. Overlanding is clearly MAINSTREAM now with companies like Winnebago, Thule, Yakima and even GMC jumping onboard today.

I spent the next three days walking the expansive grounds here, talking to people and vendors, and sniffing out innovation and things I thought would be of interest to you and the overland and outdoor segment at large. Our on the ground “live” coverage from the event included 55 InstaGram and Facebook posts and four “live” sessions on InstaGram. It took me a few days just to wrap my head around the hundreds of photos I walked away with and the sheer magnitude of what was gathered there in one place.

It wouldn’t be an Overland Expo without extreme weather. Thursday night was a real treat as the Ghosts of Expo’s Past roared through the Ranch bringing dust storms and 65 mph wind gusts. This was a great opportunity for one of my favorite Expo pastimes, E-Z Up Kite Watching. Several of them took flight that evening and once their parachutes were expended, they quickly lost altitude like angry metal spiders, thrashing other booths. Thankfully, the remainder of the weekend was beautiful with no more angry wind gusts. Pro tip: stake down your booth before you go to the hotel!

Below, you’ll see that the 4WD, Overland, and Outdoor industry did not take a vacation during 2020, they were burning the midnight oil in garages and shops and factories across the globe to create new things to show off at Overland Expo Mountain West in 2021!

Camping at Overland Expo Mountain West

Before we cover all the mercantile stuff, let’s take a walk through what I call “Gen Pop” camping, or general population. People travel from all across North America to attend this show, and rather than stay in hotels, they’re using their gear and actually living the overland lifestyle on site. We’ve always done the same at our booth, and camping here is a great way to meet some interesting people. This is where you’ll find some of the best ideas and examples of what really works when people are living “out there” on unsupported trips in the backcountry. Many of these people are full time overlanders, so I like to make it a point to lurk here, looking for unique solutions and rare vehicles among the campsites and other parking areas. Here’s a few of the best of those, and some other cool rigs and “Feature Vehicles” that caught my eye.

UNIversal-MOtor-Gerät anyone?

Toyota TownAce 4WD

Swag City!

Expedition Prius?

Onward to the Main Event!

Walking around the event on the business side of town was a lot of fun too. Like SEMA, companies come out in force at Overland Expo and it’s cool to see OEM vehicle manufacturers like GMC bringing their latest and greatest offerings out to be seen in public.

Guaranteed Mountain Climbers

GMC’s new Hummer EV drew lots of attention and features new tech like the “crabwalk” feature that lets it drive diagonally (the rear wheels turn 10 degrees), underbody cameras, and “extract mode” which raises the vehicle six inches through it’s active air suspension system.

We wanted to crabwalk all over it ourselves but they were quick to let us know this one was an early “hand build” and as such, we couldn’t touch it or get any closer up than what you see here even with media credentials. As a gearhead I love my combustion engines, but I have to admit that as this EV technology matures, vehicles like this will change the overland game forever. Just give me a 500 mile range and a money tree and I’m all in.

GMC also debuted the new Canyon AT4 OvrlandX concept at Overland Expo Mountain West. This is a serious entry featuring factory front and rear lockers, OEM winch, and 10 inches of ground clearance. I wonder when Toyota will wake up and notice they’re no longer leading this lucrative segment?

Hill People Gear

Not everything at Overland Expo is about trucks. Some of our best adventures happen out on foot, far away from the comforts of camp and the safety of our vehicles. Many top shelf outdoor gear manufacturers attend these events, and we took advantage of the opportunity to get some good deals on some important kit. The need for sturdy clothing and gear in the backcountry cannot be overstated.

When your life depends on it, when you need the absolute best, choose American made, choose Hill People Gear!

67 Designs

We have one of their mounts in our Jeep that’s several years old now and still going strong. Simply the best way to secure devices in a vehicle, and 67 Designs is made in USA.

ARB

The Australian powerhouse known as ARB is still developing new products, and they had their loaner Bronco test mule on display with new bumpers, Old Man Emu suspension, ARB Solis lighting and some other bits. Competition is good for everyone and we’re excited to see what what Ford does with this new 4WD platform.

AluCab

AluCab‘s newest RTT offering is impressive, and very well thought out right down to the box. But, I have no clue how they get that tent into, or out of, this box!

Redtail Overland

Redtail Overland has a killer build and more importantly, an airy, carbon fiber hard sided rooftop tent that made me stop and stare for a few minutes. So many features, so many high level options, so much innovation.

Ryder Offroad

The guys from Rig.Talk made the long trip out from California for this event and brought their new line of wheels from Ryder Offroad.

Adventure Motos

This segment at the show continues to grow every year, and the big splash this year was Harley-Davidson and their all-new Pan America. I’ll be the first to tell you that Harley is not playing games here, they went all-in on this bike from thr ground up and mere photos do not do this bike justice. The buzz was truly warranted and my overall impression is that Harley nailed it with this long awaited entry into the ADV space, it will only get better once the aftermarket swoops in to fill any small gaps.

There were tons of other ADV bikes out and about with strong showings from both BMW and Yamaha, with the riding courses and clinics remaining ever popular at Overland Expo.

Dometic

Dometic went all in this year, and showed up with a slew of new products that they’ve been developing. Aside from their strong presence in the 12v fridge/electric cooler segment, Dometic is launching an entirely new line of lifestyle enhancing products ranging from camp furniture to storage, traditional coolers, scene lighting, and on-demand drinking water delivery.

They even have heated seating pads for those chilly nights in camp when the backside is 180 degrees from the campfire. And no, their camp furniture is not white labeled Snow Peak, it’s all from Dometic, and it’s all legit. They remain in our top 10 companies to watch, and we looking forward to what they do in the overland market in 2022.

Leitner Designs

Another great company that sets the bar very high when it comes to quality and innovation is Leitner Designs. Their entire ecosystem is not only beautiful to look at, it’s extremely well thought out and over-engineered. Their new Shower Pod caught my eye along with the rest of their burly rack accessories. The only limit with their system is your imagination!

Recovery Gear

Overland Expo continues to be a mecca for the latest and greatest innovations in recovery gear and techniques. We spent some time talking to companies we trust like Warn, Factor 55 and our friends at Deadman Offroad. We’ve also seen some snake oil salesmen show up in recent years peddling some questionable widgets to newbies so this is one area we recommend a good deal of research, and some hands on training from a reputable source like the I4WDTA, before spending your hard earned cash on the latest shiny bauble.

Step 22 Gear

Speaking of innovation, meet Adam Wood, the brains behind Step 22 Gear. This guy takes attention to detail to a whole new level through his design cues, unique features, and uncompromising choice of materials. If you need to maximize limited storage space on the road, and avoid yard sales in camp when you need something quick, check out Step 22 Gear and change the game.

Step 22 Gear’s Pangolin Tool Roll is simply without equal in this genre.

Step 22 Gear Tortoise gathers everything you need in a very small footprint.

Equipt Expedition Outfitters

It simply would not be an Overland Expo if “OG” Paul May and Equipt Expedition Outfitters didn’t show up. Back again this year with more of the very best gear from around the globe, a visit to this booth is like a pilgrimage each year for those of us who have been around since this event began. Sadly, there were no parties this year due to the venue’s concession rules but it was still great to see Equipt there doing their thing in Colorado.

MAXTRAX – Accept no substitute!

Hatchet Overland

I had not seen this top for the Jeep Wrangler before, and I liked how you could step up and stand inside the rear cargo area for ingress and egress to the sleeping area as well as changing clothes. Great idea and I can’t wait to see what Hatchet Overland does next with this minimalist concept.

Vanlife

This is another segment that continues to grow rapidly, and it was nice to get to see so many van companies there taking the #vanlife to the next level. We see a van in our not too distant future, and we spent quite a bit of time looking at Field Van as well as for upgrades. With the amount of coast-to-coast overland travel I’ve done these last few years, I can hardly imagine the comfort and ease of travel in one of these. I think this option is the bees knees so long as you stray no further than BLM or USFS fire roads etc. You could probably reach 85% of the spots we love in a van

Kokopelli Packraft

Wouldn’t it be cool if you could bring a boat or kayak with you on every trip, without the hit on MPG and aerodynamics? We were intrigued by Kokopelli Packraft and on closer inspection it was quickly evident that these things are not your kid’s pool toy. The materials remind us of the tough Zodiac boats we used in the military, and their ease of transport and deployment is a game changer when that perfect campsite (and priceless solitude) require some paddling to get to.

Off The Grid Surplus

Companies like Off The Grid Surplus are ensuring that we have better options for outdoor clothing beyond what’s available in a boring big box store. Because believe it or not, you don’t have to dress like a zookeeper or safari movie extra to get out and enjoy overlanding. We actually checked on Linked In and there’s no need for more lion tamers out there. Not even one.

RAM Trucks

RAM was there in a big way with a killer Rebel on display and an obstacle course where you could drive a new Power Wagon. The new split tailgate system and outfitting they did with Dometic on this new Rebel was way over the top. A serious fisherman’s camp on wheels!

Yes, that tailgate folds down too!

In Closing

The inaugural Overland Expo Mountain West was a smashing success, drawing 17,000+ attendees from all over the world, with 270 registered exhibitors, 87 presenters/instructors, and industry VIP’s.

Additionally, this event had TONS to do in the form of 300+ classes, seminars, demos, activities, slideshows, and films; totaling 365+ session hours of instruction. With so much going on all at once, it was simply impossible for me to cover it all with one camera. The place was literally covered in shiny stuff, squirrels, and Patagucci.

I could go on forever here…

…But I won’t. I have a deadline to make and we’re going to see most of you at Overland Expo West or Overland Expo East in 2021 anyway. I’ll dump more photos over HERE on our Forum where you can head over there to see everything else I forgot to talk about or poke fun at in this article. Until next time!

FULL DISCLOSURE: This is not a sponsored article. None of the companies mentioned here paid for reviews or event coverage by American Adventurist. #IndependentMedia

May 26th, 2019May 31st, 2019

Overland Expo West 2019

Photography Credit: Richard Soohoo took the vast majority of the photos.

Overland Expo West 2019 may have just ended, but here at American Adventurist we’re already looking forward to Overland Expo East 2019 and beyond. That’s because Overland Expo continues to be an event that raises the bar year by year with more and more awesome people, new gear, and epic vehicles. The big news of course is that Overland Expo turned ten in 2019, and after nine years of cultivating an outstanding global event, Jonathan and Roseann Hanson have passed the torch over to Lodestone Events.

At the time of this writing, feedback has been extremely positive on the new management which is a huge feat in and of itself considering the cult following surrounding this event.

By the numbers, this tenth birthday was by far the biggest Overland Expo event yet with over 22,000 people attending to check out the more than 400 exhibitors, 1,500 adventure vehicles, and 330 classes. In other words, Overland Expo just continues to grow with no plateau in sight– and things are only looking up from here. Based on the number of new faces and vendors we saw at this year’s event, there are obviously a great deal of people who are getting the appeal of this ~~car camping~~ overlanding thing that we love so much.

This year, Flagstaff did a great job of showing why the locals say “If you don’t like the weather, just wait five minutes”, and I’m pretty sure someone out there has already started calling OXW19 Snowblowverlandchanceofrainandsomesun Expo. We’ve had Blowverland Expo and Snowverland Expo, and now we’ve had Just a Little Bit of Everything Expo – but even with the changing weather, the show was still awesome, and thoroughly enjoyed by so many people – so lets dig in to the photos, because we all know no one really reads these articles anywho.

Speaking of photos, BIG thanks to Richard Soohoo for all of the amazing photos here. He worked very hard to help cover everything for you!

The Venue

Fort Tuthill County Fairground was packed full of Overland-Awesome for the event. Well planned changes in layout from last year provided a larger continuous vendor area, and a nice new skills area which were huge hits with old hands and first-timers alike. There was definitely a more centralized feel to the venue this year.

Classes

Overland Expo is the place where you can learn anything that relates to the skills you need to adventure and travel. With over 450 session-hours of instruction at this year’s event, there was no shortage of expert mentors and new things to be learned. From classes on obvious topics like first-aid and vehicle recovery to more advanced topics like international fly-and drive-trips and how to not end up in jail at border crossings, Overland Expo assembles some of the best subject matter experts on the planet to teach you what you need to know before you go.

Vehicles

One of my favorite things about Overland Expo are the rigs that come to the event each year. From Sherps to the Rivian R1T electric truck, to monster military trucks to scramblers and Honda Trail 90’s, there’s something here on two wheels, four wheels, or more than four wheels to blow any enthusiast’s hair back. OEMs, complete vehicle builders, one-offs and plenty of company vehicles compliment the assortment of awesome DIY rigs on display. More than once, I’ve found inspiration for one of my vehicles from a vehicle on display at Overland Expo.

Gear

There’s so much awesome gear on display at Overland Expo. From well established names in the industry to small companies just getting started, there are so many cool things to see. This is where new ideas see the light of day for the first time, and little projects become big sellers. Here’s just a small sampling of the awesome newness that was on display.

Goose Gear will soon be importing these awesome, German-made 50TEN modules. We can’t wait to see one of these fully built out with their interior know-how.

The Poolahoop keeps your bog roll exactly where you need it when you’re answering the call. This isn’t a new product, but we love the display and seeing people’s reactions to a mannequin on a can. Check out Hinterland Industries to get your own Poolahoop.

Dogs on motos is a thing, and Rex Specs makes a whole line of goggle sizes for your furry, four legged adventure buddy.

Pack rafts are an awesome way to add a new waterborne option to your overland travels. Hike in and raft out. Check out Kokopelli Rafts for more.

Warn had a bunch of new gear on display. From new rigging with their Sidewinder and Hyperlink offerings to new Warn winch covers and bags.

Again in 2019, the #Patchgame continues to be a big part of the Overland scene. If you didn’t walk away with at least a handful of relevant morale patches or utilitarian gear tags you missed out on an Overland Expo tradition.

Blue Ridge Overland Gear had a new backback on display. This bag works with the same style of packing pouches that the tool bag and first aid kits use. BROG has also updated their pouches to make the contents easier to see. We also spied this fridge cover in the back of their van…

Mosko Moto makes some of the best motorcycle luggage around. They’re now stepping into the apparel market and I have to say that I’m really eager to try their riding gear out. Cut to fit over armor (versus having it as part of the garment) the Mosko apparel looks and fits great.

There were a number of Ford Rangers at Overland Expo as well as lots of new Jeep Gladiators. It will be interesting to see how the aftermarket industry adopts these workhorse trucks. We’re keenly interested to see how they hold up long term when used off road as advertised.

Adventure Imports is a solid company known for bringing Aussie and South African brands like Maxtrax, Indeflate, and MSA 4×4 into the US. Their display was chock-full of rad new kit ranging from the new Maxtrax Extreme and Maxtrax recovery gear, to MSA’s line of well made outback accessories. Of note are their excellent drop fridge slides and drawer systems which were both very impressive. The MSA 4×4 drawer system is different than most as it is made from aluminum extrusions which allow for much bigger drawers, which are lockable with interior lighting. These drawer units have also been crash tested in Australia so they’re built for real world use. Consider us impressed!

Step 22 Gear continues to expand their quality line of recovery gear and soft goods. Their anchor straps are now offered in several lengths to fit any need and unlike some lesser brands, all their recovery gear is independently tested to failure. Step 22 also had a number of new bags, packing cells, and backpacks on display that feature all of the small touches and superb attention to detail that you would expect from Step 22. Did we mention that all their gear is Made in USA?

It’s always awesome to see what new vendors show up each year at Overland Expo, and this year we were pleased to see Flagstaff-based Wet Dreams River Supply at the show. Wet Dreams sells all kinds of top shelf gear to support the Grand Canyon river outfitters that are based in Flagstaff. From Cook Partner stoves, to custom made “river-rated” Aluminum boxes, their gear has proven to be Grand Canyon rated.

Rivian had their R1T on display at Overland Expo, and it drew quite a crowd. Say what you want, but EVs are coming to the Overland-O-Sphere very soon. Now if only I could afford one…

I’ve had the opportunity to see what a Sherp can do in the field, and they’re every bit as awesome as they appear on YouTube. It was great to see them at the Overland Expo West 2019.

Exhibitor Awesome

The main exhibitor area was a dizzying bazaar of gear and people. Words cannot do it justice so enjoy a few more photos from around the sprawling exhibitor areas at Overland Expo West 2019. You can ask questions in the comment section below if you want to know something in particular!

American Adventurist

We’re grateful that we had an amazing location to interface with our own American Adventurist community members and the greater global adventure travel community. This year we worked with kickass companies like Prometheus Design Werx, Exploro and Adrift Adventure to host a treasure hunt that sent our followers scrambling on foot across the San Francisco peaks in northern Arizona, and we worked with Falken Tires to host a give-a-way for a set of their tough as nails Wildpeak tires.

We were also given the opportunity to honor the men and women who wear the cloth of our nation for Armed Forces Day. We were honored to address members of the Arizona National Guard and all those currently serving at a brief commemorative ceremony at Fort Tuthill. American Adventurist and Overland Expo also produced free, limited edition Overland Expo West 2019 commemorative decals for active and retired service members. Freedom is not free – thank you for your service!

In closing, Overland Expo is an experience. Overland Expo West 2019 was three solid days jam packed full of awesome rigs, gear, and most importantly, cool people. If you want to learn about this Overland thing, this is where you need to go. If you want to meet smart people, this is where you need to go. If you want to check out some new gear and purpose built rigs, this is where you need to go.

Hopefully we’ll see you at Overland Expo EAST, October 11-13, 2019 at Infinity Downs in Arrington, Virginia. With a brand new venue and Lodestone Events in the game, we’re convinced that 2019 will be the best Overland Expo East yet.

American Adventurist would like to extend a sincere thank you to everyone who has worked to make Overland Expo what it is today. A special shout out to our members, supporters, industry partners, and of course, Overland Expo Directors Emeritus Jonathan and Rosanne Hanson, for making Overland Expo a thing.