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May 26th, 2019May 31st, 2019

Overland Expo West 2019

Photography Credit: Richard Soohoo took the vast majority of the photos.

Overland Expo West 2019 may have just ended, but here at American Adventurist we’re already looking forward to Overland Expo East 2019 and beyond. That’s because Overland Expo continues to be an event that raises the bar year by year with more and more awesome people, new gear, and epic vehicles. The big news of course is that Overland Expo turned ten in 2019, and after nine years of cultivating an outstanding global event, Jonathan and Roseann Hanson have passed the torch over to Lodestone Events.

At the time of this writing, feedback has been extremely positive on the new management which is a huge feat in and of itself considering the cult following surrounding this event.

By the numbers, this tenth birthday was by far the biggest Overland Expo event yet with over 22,000 people attending to check out the more than 400 exhibitors, 1,500 adventure vehicles, and 330 classes. In other words, Overland Expo just continues to grow with no plateau in sight– and things are only looking up from here. Based on the number of new faces and vendors we saw at this year’s event, there are obviously a great deal of people who are getting the appeal of this ~~car camping~~ overlanding thing that we love so much.

This year, Flagstaff did a great job of showing why the locals say “If you don’t like the weather, just wait five minutes”, and I’m pretty sure someone out there has already started calling OXW19 Snowblowverlandchanceofrainandsomesun Expo. We’ve had Blowverland Expo and Snowverland Expo, and now we’ve had Just a Little Bit of Everything Expo – but even with the changing weather, the show was still awesome, and thoroughly enjoyed by so many people – so lets dig in to the photos, because we all know no one really reads these articles anywho.

Speaking of photos, BIG thanks to Richard Soohoo for all of the amazing photos here. He worked very hard to help cover everything for you!

The Venue

Fort Tuthill County Fairground was packed full of Overland-Awesome for the event. Well planned changes in layout from last year provided a larger continuous vendor area, and a nice new skills area which were huge hits with old hands and first-timers alike. There was definitely a more centralized feel to the venue this year.

Classes

Overland Expo is the place where you can learn anything that relates to the skills you need to adventure and travel. With over 450 session-hours of instruction at this year’s event, there was no shortage of expert mentors and new things to be learned. From classes on obvious topics like first-aid and vehicle recovery to more advanced topics like international fly-and drive-trips and how to not end up in jail at border crossings, Overland Expo assembles some of the best subject matter experts on the planet to teach you what you need to know before you go.

Vehicles

One of my favorite things about Overland Expo are the rigs that come to the event each year. From Sherps to the Rivian R1T electric truck, to monster military trucks to scramblers and Honda Trail 90’s, there’s something here on two wheels, four wheels, or more than four wheels to blow any enthusiast’s hair back. OEMs, complete vehicle builders, one-offs and plenty of company vehicles compliment the assortment of awesome DIY rigs on display. More than once, I’ve found inspiration for one of my vehicles from a vehicle on display at Overland Expo.

Gear

There’s so much awesome gear on display at Overland Expo. From well established names in the industry to small companies just getting started, there are so many cool things to see. This is where new ideas see the light of day for the first time, and little projects become big sellers. Here’s just a small sampling of the awesome newness that was on display.

Goose Gear will soon be importing these awesome, German-made 50TEN modules. We can’t wait to see one of these fully built out with their interior know-how.

The Poolahoop keeps your bog roll exactly where you need it when you’re answering the call. This isn’t a new product, but we love the display and seeing people’s reactions to a mannequin on a can. Check out Hinterland Industries to get your own Poolahoop.

Dogs on motos is a thing, and Rex Specs makes a whole line of goggle sizes for your furry, four legged adventure buddy.

Pack rafts are an awesome way to add a new waterborne option to your overland travels. Hike in and raft out. Check out Kokopelli Rafts for more.

Warn had a bunch of new gear on display. From new rigging with their Sidewinder and Hyperlink offerings to new Warn winch covers and bags.

Again in 2019, the #Patchgame continues to be a big part of the Overland scene. If you didn’t walk away with at least a handful of relevant morale patches or utilitarian gear tags you missed out on an Overland Expo tradition.

Blue Ridge Overland Gear had a new backback on display. This bag works with the same style of packing pouches that the tool bag and first aid kits use. BROG has also updated their pouches to make the contents easier to see. We also spied this fridge cover in the back of their van…

Mosko Moto makes some of the best motorcycle luggage around. They’re now stepping into the apparel market and I have to say that I’m really eager to try their riding gear out. Cut to fit over armor (versus having it as part of the garment) the Mosko apparel looks and fits great.

There were a number of Ford Rangers at Overland Expo as well as lots of new Jeep Gladiators. It will be interesting to see how the aftermarket industry adopts these workhorse trucks. We’re keenly interested to see how they hold up long term when used off road as advertised.

Adventure Imports is a solid company known for bringing Aussie and South African brands like Maxtrax, Indeflate, and MSA 4×4 into the US. Their display was chock-full of rad new kit ranging from the new Maxtrax Extreme and Maxtrax recovery gear, to MSA’s line of well made outback accessories. Of note are their excellent drop fridge slides and drawer systems which were both very impressive. The MSA 4×4 drawer system is different than most as it is made from aluminum extrusions which allow for much bigger drawers, which are lockable with interior lighting. These drawer units have also been crash tested in Australia so they’re built for real world use. Consider us impressed!

Step 22 Gear continues to expand their quality line of recovery gear and soft goods. Their anchor straps are now offered in several lengths to fit any need and unlike some lesser brands, all their recovery gear is independently tested to failure. Step 22 also had a number of new bags, packing cells, and backpacks on display that feature all of the small touches and superb attention to detail that you would expect from Step 22. Did we mention that all their gear is Made in USA?

It’s always awesome to see what new vendors show up each year at Overland Expo, and this year we were pleased to see Flagstaff-based Wet Dreams River Supply at the show. Wet Dreams sells all kinds of top shelf gear to support the Grand Canyon river outfitters that are based in Flagstaff. From Cook Partner stoves, to custom made “river-rated” Aluminum boxes, their gear has proven to be Grand Canyon rated.

Rivian had their R1T on display at Overland Expo, and it drew quite a crowd. Say what you want, but EVs are coming to the Overland-O-Sphere very soon. Now if only I could afford one…

I’ve had the opportunity to see what a Sherp can do in the field, and they’re every bit as awesome as they appear on YouTube. It was great to see them at the Overland Expo West 2019.

Exhibitor Awesome

The main exhibitor area was a dizzying bazaar of gear and people. Words cannot do it justice so enjoy a few more photos from around the sprawling exhibitor areas at Overland Expo West 2019. You can ask questions in the comment section below if you want to know something in particular!

American Adventurist

We’re grateful that we had an amazing location to interface with our own American Adventurist community members and the greater global adventure travel community. This year we worked with kickass companies like Prometheus Design Werx, Exploro and Adrift Adventure to host a treasure hunt that sent our followers scrambling on foot across the San Francisco peaks in northern Arizona, and we worked with Falken Tires to host a give-a-way for a set of their tough as nails Wildpeak tires.

We were also given the opportunity to honor the men and women who wear the cloth of our nation for Armed Forces Day. We were honored to address members of the Arizona National Guard and all those currently serving at a brief commemorative ceremony at Fort Tuthill. American Adventurist and Overland Expo also produced free, limited edition Overland Expo West 2019 commemorative decals for active and retired service members. Freedom is not free – thank you for your service!

In closing, Overland Expo is an experience. Overland Expo West 2019 was three solid days jam packed full of awesome rigs, gear, and most importantly, cool people. If you want to learn about this Overland thing, this is where you need to go. If you want to meet smart people, this is where you need to go. If you want to check out some new gear and purpose built rigs, this is where you need to go.

Hopefully we’ll see you at Overland Expo EAST, October 11-13, 2019 at Infinity Downs in Arrington, Virginia. With a brand new venue and Lodestone Events in the game, we’re convinced that 2019 will be the best Overland Expo East yet.

American Adventurist would like to extend a sincere thank you to everyone who has worked to make Overland Expo what it is today. A special shout out to our members, supporters, industry partners, and of course, Overland Expo Directors Emeritus Jonathan and Rosanne Hanson, for making Overland Expo a thing.

May 11th, 2019May 13th, 2019

10 Years Gone: Overland Expo, Then and Now

Enjoy the ride as we look back at TEN YEARS of Overland Expo! Lodestone Events has entered the game, and 2019 is shaping up to be even bigger than previous years so please stop by and say hi at the American Adventurist booth at site PS1. We’ll have a cold beer ready for you courtesy of Wanderlust Brewing in Flagstaff, bring your cup!

In 2009 at the Yavapai Fairgrounds in Prescott, Arizona, an ambitious group of like minded travelers gathered for something new. Something called Overland Expo.

Before 2009, roof top tents, 4WD vans, off-road campers, Glamping, Overlanding, all of it was virtually unknown in North America. Yes, some of the gear was around, and car camping was hardly a new thing, but Yakima didn’t sell awnings yet, and Walmart wasn’t dabbling in 12 volt fridge/freezers. It was more of a “you need to know a guy” to get a roof top tent or 12 volt fridge back then.

Overland style gear and builds were quite rare in the mid to late 2000’s, and gathering them all in one place was unheard of. Even more exotic were the tales some of these people told, with many miles traveled by 4WD in Africa, Australia and other distant lands.

Legend says that around 900 people attended that first event along with a handful of pioneering companies: Equipt, Adventure Trailers (AT Overland), Land Rover, Baja Designs, ARB, Viking Offroad, Four Wheel Campers, Ursa Minor, KC Hilites, Autohome USA, Sportsmobile, Overland Journal, Aluminess, and Global Expedition Vehicles. These are the Plank Owners of Overlanding in America as we know it.

Organized and led by Jonathan and Roseann Hanson, that first Overland Expo was the catalyst for the Overland mania that is now mainstream. Today, this event draws top automakers, hundreds of outstanding companies, and tens of thousands of eager enthusiasts. Few dared to imagine back then that it would have grown to be the largest event of it’s kind in the Western Hemisphere, fueling a global, multi-million dollar Overland Industry.

Mark Twain said ““Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.” I think if Mark Twain were here today he would be proud of the community that grew up around Overland Expo.

[vc_row][vc_column][vc_column_text]I still remember their second Overland Expo in 2010 at the Amado Territory Ranch in Arizona like it was yesterday. The entire Overland thing was still in it’s infancy and it was there that I met Jerry from Tembo Tusk, before anyone ever heard of a skottle. It was in Amado that I contracted the Snow Peak virus, a mishap that cost me more than a few dollars in “must have” glamping equipment over the next decade.

I shared midnight tequila with the late Al Walter and company in Amado, remembering favorite Baja trips while Al regaled us with his vast knowledge of obscure places and desert history. It was at Overland Expo that I got to hang out with people like Chris Marzonie, the Baja Taco himself. I had a beer with Scott Brady from Expedition Portal, and partied with the likes of Mario Donovan from Adventure Trailers and Paul May from Equipt before they were Overland Rock Stars.

All the coolest people were there, and it was there that I realized I wasn’t that weird, and I found many others just like me, eager to follow the paths less traveled while exploring the most remote places in the world.[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108123-abc7103f-1d6e-3″ include=”9042,9036,9034″][/vc_column][vc_column][vc_column_text]Overland Expo was also my first look at many, many exotic 4WD’s and top-shelf vehicle builds. As a career military guy, “vehicle dependent expeditions” were nothing new to me but this new Overland thing was very, very different. I learned that I could eat well in the field, have hot coffee and cold beer, and above all I didn’t have to sleep on the ground unless I chose to. It was even possible to have a hot shower in camp.

So many things that I loved were blending together in one place: travel, 4WD’s, camping, cooking, training, gear, motorcycles, and the stories these activities produced. The Expo was blurring all the lines and I was all in.[/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1557774108130-aa9ac40c-8be1-1″ include=”9098,9097,9095,9062,9094,9096,9054,9056,9092,9068,9067,9065,9066,9064,9063,9061,9046,9041,9045″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]More than just a trade show, the Hanson’s brought in concepts like education, hands-on training, environmental responsibility, community service, and film festivals making the event greater than the sum of it’s parts. Above all, I was fascinated by the quality of people that I met at the Expo, and I left that event personally inspired to become better educated and better traveled. This all came at a time in my life when I was suffering from some combat related survivor’s guilt as well as recovering from my own deployment injuries and really needed “something” to focus my own surplus energy on.

Attending that Overland Expo in Amado inspired me to found American Adventurist, and I started organizing my own Desert and Mountain Rendezvous events that same year.

Thank you Jonathan and Roseann for inspiring us.

[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108155-db63c481-078e-1″ include=”9075,9076,9077″][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid element_width=”6″ grid_id=”vc_gid:1557774108159-9512a648-87f3-10″ include=”9044,9057″][vc_media_grid element_width=”6″ grid_id=”vc_gid:1557774108162-9b88b2d2-e723-3″ include=”9040,9052″][vc_column_text]Fast forward a bit as Overland Expo grew. And grew. The American Adventurist crew attended every year in Mormon Lake and then at Fort Tuthill. When they added Overland Expo East at Taylor Ranch, we expanded too with our first Appalachian Rendezvous in North Carolina. We attended Overland Expo East at the Biltmore and then at the Reeb Ranch. We met thousands of amazing people and became involved in land stewardship and access issues.

I am unaware of any other events that have inspired such a fast growing, diverse, and dedicated following as Overland Expo.[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108165-918ed293-5e06-0″ include=”9091,9086,9090″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Looking back now on 10 years of events we have nothing but good memories – Underwater Expo, Snowverland Expo and Mudderland Expo included. For those of you who were there well… if you know, you know!

Challenging weather, the tyrannies of time and distance to travel to these events, in our experience it was all worth it to attend these grand family reunions. The one family reunion that you don’t have to dread going to each year. Where else in the world can you learn so much, see so much, and do so much in one weekend?[/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1557774108168-f602e6c7-a740-6″ include=”9058,6362,9069,7070,9060,9050,9051,9070,9049,9052,9059,9055,9043,9054,9085,6597,6578,6589,6566,6560,6562,6559,6543,6508,6492,6479,3790,3762,3767,1679,1676,1677,1650,1699,1688,1638,3855,3854,3840,3838,3848,3835,3825,3817″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]So what did we learn along the way at Overland Expo? Too much to list really, but here’s a few salient points that may be of help to anyone attending for their first time:

The 7P’s aka Proper Prior Planning Prevents Piss Poor Performance. Always be prepared for the wind, the wet, and the cold. Or blazing heat. Or monsoons and mud. There are no guarantees when it comes to weather, and there’s no such thing as bad weather, only bad gear.
Site Selection. Just in case weather happens, select a camp site that provides for good, rapid water runoff and wind-blocking protection if at all possible. Tent and vehicle placement to take advantage of prevailing wind conditions is critical to maintain a stable structure. Arrive early for best results.
Meal Planning. Plan your meals carefully in advance to save time and preparation, you’re going to be on your feet a lot at an Expo and being prepared with easy meal plans pays off.
Be prepared to have FUN. We’ve made so many great friends at Overland Expo, and every year brings a wild bazaar of the latest goods and services sprinkled with happy hours with friends old and new. Bucket list trips and new business partnerships take root here every year.
Bring some walking around money. You don’t know it yet, but there’s something shiny there that you need that you’ve never seen before. Trust us when we say shiny squirrels abound.

[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108218-de3af5f0-cee8-9″ include=”7347,7399,7343″][/vc_column][/vc_row][vc_row][vc_column][vc_masonry_media_grid element_width=”3″ grid_id=”vc_gid:1557774108223-77a3125c-8be6-8″ include=”7440,7439,7437,7433,7428,7429,7423,7418,7420,7397,7391,7372,7353,7349,7340,7335,7345,7997,7954,7580,7456,7333,7426,7443,7377″][vc_column_text]Today, the Hanson’s have handed over the keys, and Overland Expo West 2019 marks the first year with Lodestone Events at the helm. We’re confident that it’s in good hands, and we look forward to seeing what they do to take it to the next level. With well over 10,000 like-minded enthusiasts headed to Overland Expo West, it’s guaranteed to be a show for the record books. Again.

So stop by and have a beer with us at Overland Expo West 2019 courtesy of Wanderlust Brewing in Flagstaff. Grab some swag from us, trade some patches, grab a raffle ticket to win a set of Falken Wildpeak tires at 3pm on Saturday, we’d love to hear your story and how this community of interest impacts YOU.

See you out there!

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Event photos used with the express permission of Overland Expo and Exploring Overland.

Additional photo credits and thank you to: Chris Collard, Chad de Alva, Richard Soohoo, Chris Griggers, Bryon Dorr, Chazz Layne, David Croyle, Bosque Bill, Adventure Trio, Mike Petrucci and Gary Haynes.

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