Scott B.
Adventurist
I think it’s sad when big companies use their media reach to push a political agenda. Especially if that agenda is extreme. They literally alienate half their customers when they bring corporate politics into the picture.
The latest dumbass award goes to North Face. Their crap on social media today has them joining the ranks of Patagonia and a few other companies who, despite making good gear, just can’t stay out of politics.
Seriously, I won’t let politics rule my decisions as a consumer. I’ll shop wherever I want and I recommend others do the same. But big companies that use their influence as a bully pulpit to influence the minds and votes of the ignorant masses is just blatant, political look at me bullshit.
“Look how enlightened we are!”
Meanwhile, their gear is made in sweatshops overseas by underpaid teen laborers... pretty cheeky of them to be all holier than though on any subject.
I used to be a big North Face fan - I still have my dome tent from the '80s!
However, years ago they decided to sell product based on their name rather the tradional quality they had been know for. Market share (to city folks) became more important. Their great name on mediocre products.
It is unfortunate, since they used to build quality items for the backcountry. Fortunately, there are still companies out there building quality things for us.