10 Years Gone: Overland Expo, Then and Now

Enjoy the ride as we look back at TEN YEARS of Overland Expo! Lodestone Events has entered the game, and 2019 is shaping up to be even bigger than previous years so please stop by and say hi at the American Adventurist booth at site PS1. We’ll have a cold beer ready for you courtesy of Wanderlust Brewing in Flagstaff, bring your cup!

In 2009 at the Yavapai Fairgrounds in Prescott, Arizona, an ambitious group of like minded travelers gathered for something new. Something called Overland Expo.

Before 2009, roof top tents, 4WD vans, off-road campers, Glamping, Overlanding, all of it was virtually unknown in North America. Yes, some of the gear was around, and car camping was hardly a new thing, but Yakima didn’t sell awnings yet, and Walmart wasn’t dabbling in 12 volt fridge/freezers. It was more of a “you need to know a guy” to get a roof top tent or 12 volt fridge back then.

Overland style gear and builds were quite rare in the mid to late 2000’s, and gathering them all in one place was unheard of. Even more exotic were the tales some of these people told, with many miles traveled by 4WD in Africa, Australia and other distant lands.

Legend says that around 900 people attended that first event along with a handful of pioneering companies: Equipt, Adventure Trailers (AT Overland), Land Rover, Baja Designs, ARB, Viking Offroad, Four Wheel Campers, Ursa Minor, KC Hilites, Autohome USA, Sportsmobile, Overland Journal, Aluminess, and Global Expedition Vehicles. These are the Plank Owners of Overlanding in America as we know it.

Organized and led by Jonathan and Roseann Hanson, that first Overland Expo was the catalyst for the Overland mania that is now mainstream. Today, this event draws top automakers, hundreds of outstanding companies, and tens of thousands of eager enthusiasts.  Few dared to imagine back then that it would have grown to be the largest event of it’s kind in the Western Hemisphere, fueling a global, multi-million dollar Overland Industry.

Mark Twain said ““Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.” I think if Mark Twain were here today he would be proud of the community that grew up around Overland Expo.

Photo by Chris Collard.

[vc_row][vc_column][vc_column_text]I still remember their second Overland Expo in 2010 at the Amado Territory Ranch in Arizona like it was yesterday. The entire Overland thing was still in it’s infancy and it was there that I met Jerry from Tembo Tusk, before anyone ever heard of a skottle. It was in Amado that I contracted the Snow Peak virus, a mishap that cost me more than a few dollars in “must have” glamping equipment over the next decade.

I shared midnight tequila with the late Al Walter and company in Amado, remembering favorite Baja trips while Al regaled us with his vast knowledge of obscure places and desert history. It was at Overland Expo that I got to hang out with people like Chris Marzonie, the Baja Taco himself. I had a beer with Scott Brady from Expedition Portal, and partied with the likes of Mario Donovan from Adventure Trailers and Paul May from Equipt before they were Overland Rock Stars.

All the coolest people were there, and it was there that I realized I wasn’t that weird, and I found many others just like me, eager to follow the paths less traveled while exploring the most remote places in the world.[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108123-abc7103f-1d6e-3″ include=”9042,9036,9034″][/vc_column][vc_column][vc_column_text]Overland Expo was also my first look at many, many exotic 4WD’s and top-shelf vehicle builds. As a career military guy, “vehicle dependent expeditions” were nothing new to me but this new Overland thing was very, very different. I learned that I could eat well in the field, have hot coffee and cold beer, and above all I didn’t have to sleep on the ground unless I chose to. It was even possible to have a hot shower in camp.

So many things that I loved were blending together in one place: travel, 4WD’s, camping, cooking, training, gear, motorcycles, and the stories these activities produced. The Expo was blurring all the lines and I was all in.[/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1557774108130-aa9ac40c-8be1-1″ include=”9098,9097,9095,9062,9094,9096,9054,9056,9092,9068,9067,9065,9066,9064,9063,9061,9046,9041,9045″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]More than just a trade show, the Hanson’s brought in concepts like education, hands-on training, environmental responsibility, community service, and film festivals making the event greater than the sum of it’s parts. Above all, I was fascinated by the quality of people that I met at the Expo, and I left that event personally inspired to become better educated and better traveled. This all came at a time in my life when I was suffering from some combat related survivor’s guilt as well as recovering from my own deployment injuries and really needed “something” to focus my own surplus energy on.

Attending that Overland Expo in Amado inspired me to found American Adventurist, and I started organizing my own Desert and Mountain Rendezvous events that same year.

Thank you Jonathan and Roseann for inspiring us.

[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108155-db63c481-078e-1″ include=”9075,9076,9077″][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid element_width=”6″ grid_id=”vc_gid:1557774108159-9512a648-87f3-10″ include=”9044,9057″][vc_media_grid element_width=”6″ grid_id=”vc_gid:1557774108162-9b88b2d2-e723-3″ include=”9040,9052″][vc_column_text]Fast forward a bit as Overland Expo grew. And grew. The American Adventurist crew attended every year in Mormon Lake and then at Fort Tuthill. When they added Overland Expo East at Taylor Ranch, we expanded too with our first Appalachian Rendezvous in North Carolina. We attended Overland Expo East at the Biltmore and then at the Reeb Ranch. We met thousands of amazing people and became involved in land stewardship and access issues.

I am unaware of any other events that have inspired such a fast growing, diverse, and dedicated following as Overland Expo.[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108165-918ed293-5e06-0″ include=”9091,9086,9090″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Looking back now on 10 years of events we have nothing but good memories – Underwater Expo, Snowverland Expo and Mudderland Expo included. For those of you who were there well… if you know, you know!

Challenging weather, the tyrannies of time and distance to travel to these events, in our experience it was all worth it to attend these grand family reunions. The one family reunion that you don’t have to dread going to each year. Where else in the world can you learn so much, see so much, and do so much in one weekend?[/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1557774108168-f602e6c7-a740-6″ include=”9058,6362,9069,7070,9060,9050,9051,9070,9049,9052,9059,9055,9043,9054,9085,6597,6578,6589,6566,6560,6562,6559,6543,6508,6492,6479,3790,3762,3767,1679,1676,1677,1650,1699,1688,1638,3855,3854,3840,3838,3848,3835,3825,3817″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]So what did we learn along the way at Overland Expo? Too much to list really, but here’s a few salient points that may be of help to anyone attending for their first time:

  1. The 7P’s aka Proper Prior Planning Prevents Piss Poor Performance. Always be prepared for the wind, the wet, and the cold. Or blazing heat. Or monsoons and mud. There are no guarantees when it comes to weather, and there’s no such thing as bad weather, only bad gear.
  2. Site Selection. Just in case weather happens, select a camp site that provides for good, rapid water runoff and wind-blocking protection if at all possible. Tent and vehicle placement to take advantage of prevailing wind conditions is critical to maintain a stable structure. Arrive early for best results.
  3. Meal Planning. Plan your meals carefully in advance to save time and preparation, you’re going to be on your feet a lot at an Expo and being prepared with easy meal plans pays off.
  4. Be prepared to have FUN. We’ve made so many great friends at Overland Expo, and every year brings a wild bazaar of the latest goods and services sprinkled with happy hours with friends old and new. Bucket list trips and new business partnerships take root here every year.
  5. Bring some walking around money. You don’t know it yet, but there’s something shiny there that you need that you’ve never seen before. Trust us when we say shiny squirrels abound.

[/vc_column_text][vc_media_grid grid_id=”vc_gid:1557774108218-de3af5f0-cee8-9″ include=”7347,7399,7343″][/vc_column][/vc_row][vc_row][vc_column][vc_masonry_media_grid element_width=”3″ grid_id=”vc_gid:1557774108223-77a3125c-8be6-8″ include=”7440,7439,7437,7433,7428,7429,7423,7418,7420,7397,7391,7372,7353,7349,7340,7335,7345,7997,7954,7580,7456,7333,7426,7443,7377″][vc_column_text]Today, the Hanson’s have handed over the keys, and Overland Expo West 2019 marks the first year with Lodestone Events at the helm. We’re confident that it’s in good hands, and we look forward to seeing what they do to take it to the next level. With well over 10,000 like-minded enthusiasts headed to Overland Expo West, it’s guaranteed to be a show for the record books. Again.

So stop by and have a beer with us at Overland Expo West 2019 courtesy of Wanderlust Brewing in Flagstaff. Grab some swag from us, trade some patches, grab a raffle ticket to win a set of Falken Wildpeak tires at 3pm on Saturday, we’d love to hear your story and how this community of interest impacts YOU.

See you out there!

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Event photos used with the express permission of Overland Expo and Exploring Overland.
Additional photo credits and thank you to: Chris Collard, Chad de Alva, Richard Soohoo, Chris Griggers, Bryon Dorr, Chazz Layne, David Croyle, Bosque Bill, Adventure Trio, Mike Petrucci and Gary Haynes.

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The Commandant Report: 36 Hours of Uwharrie

In it’s third year of operation and organized by Path Less Traveled, American Adventurist staff members have been the Camp Commandants for this event since it’s inception, motivating and challenging the participants on many different levels as this endurance event evolves each year.
As 4WD educators, trainers and consultants, we’ve had a unique opportunity to shape the style and tone of this event from the ground up, and we get a lot of questions about what it is, and what it isn’t. Here’s some thoughts from “Inside the Wire”.

What IS this 36 Hours of Uwharrie thing about anyway? 

36 Hours of Uwharrie is a “military themed” back-country endurance challenge. Two-person teams accumulate points by completing missions including precision off-road driving, navigation, vehicle recovery techniques, canoeing, first aid, marksmanship with rifle, pistol, and clay shooting. Competitors are purposely pushed to their physical and mental limits, and must be self-sufficient as they navigate their vehicles to compete in individual and team based events at various stations hidden throughout the Uwharrie National Forest and private properties in Montgomery County, North Carolina.

No outside support is allowed, and they must complete the event with what they brought. No trailers, no pit crews, no pizza deliveries, no showers. Two people and one machine with whatever gear and supplies they can fit inside it. Because that’s all they will have once they enter the Forward Operating Base.

What this event is not about, it’s not a Boot Camp. With the exception of a mandatory period of instruction on firearms safety and first aid, we don’t have time to teach or train them on what they need to know to win. That’s not the goal of the Commandants or the event organizers at Path Less Traveled. Well maybe a little tongue in cheek “motivation” might be needed now and then to liven things up, but the point of a military theme is to inject purpose-driven friction and discipline into the event – teamwork, hustle, safety considerations, execution of the timelines right down to fueling the vehicles at the end of the day, and ensuring sleep and hydration plans are adhered to. And don’t forget that Personal Protective Equipment (PPE). All done in cadence and by the numbers. The military theme as operationalized by our veteran military instructors from the Navy and Marine Corps allows us to ensure very little time is wasted while maximizing safety and the overall experience for the competitors.

Each year the event is different. Staff members burn the midnight oil, formulating new and challenging ideas to keep veteran teams off balance, and new contestants surprised. This year the teams had to throw axes. Yes, AXES. As in throw them for points. Bet they didn’t practice that before they showed up in North Carolina! It’s easy enough as long as they don’t hit the hostage!

Think you can shoot? Try hitting steel targets with rifle and pistol and clays with a shotgun when you’re tired and stressed out. Hurry up and safely exit our range!

Why would anyone subject themselves or their vehicles to these conditions?

This one is simple really. 36 Hours of Uwharrie is not for everyone. It pays to be a winner and this event attracts winners. It’s been said by many that the average recreational “outdoorsman” or off-roader doesn’t have what it takes to even finish this event. The maximum effective range of an excuse in Uwharrie is zero meters. So you need to be in shape. There are no amenities. We do not care who sponsored you, what you drive, or who you are in your day job. You need to have a thick skin and a sharp mind to survive here or the forest will break you. And quitting, always a temptation, is as easy as driving away…

36 Hours of Uwharrie is about GO time, ALL the time. It’s a level playing field where a $100K rig guarantees you nothing. Nothing but a few jeers from those finishing the same obstacles in a $5K bomber class truck. Because if you can’t drive, navigate, shoot, communicate, repair, recover, and rinse & repeat then you have no chance here. Because it’s Carolina hot (average 90 degrees and 90% humidity), and Uwharrie fights you with bugs and mud and rain and rocks. Add about 4 hours of sleep day after day with little food and it just isn’t enough for normal people. But there are those who embrace it, who smile all day every day, because they get it.

The real key to victory here is not your rig or the latest high speed equipment, it’s your attitude. It’s what’s in your heart and between your ears.

Gray’s Off-Road featured Tommy and Casey Gray, a father and son team. Tommy lost 60 pounds to be ready to compete with his son Casey this year. This picture was taken on his 52nd birthday!

A NOTE ABOUT PHOTOS: I took most of these on the fly using a Canon G7X Mark II. 99% of these photos are unedited and unfiltered. Real. Just like the fine Americans you meet at this event.

And that’s why they come back year after year. It’s FUN and it’s personal. They’re bettering themselves and their skills and they know it. Just competing in an event like this is a huge accomplishment all by itself. Our Veterans understand when we say that Pride is Forever, because they’ve earned it, and our respect. Like these two cheeky monkeys below. They know that teamwork makes the dream work.

And the question that get’s asked the most: Are they CRAZY?

YES! Yes they are. This event draws the very BEST people from all over the country and from every walk of life. They are the dreamers, the gamblers, the builders, and the fabricators. Professional racers with big-name corporate sponsorship; “regular Joe & Jane’s” who weld and wrench all year long to take a shot at the professionally sponsored teams, and the growing number of husband and wife teams looking for a challenge that’s off grid and authentic. Or, a good reason to get a divorce.

36 Hours of Uwharrie attracts scores of the very best people in the outdoor and 4WD industry. They work tirelessly behind the scenes organizing stations, working media and drones (rumors abound of a 4 part miniseries on this event this year), and the Volunteers from the local community that see the value of an authentic, “no holds barred” endurance challenge that brings out the best in people and honors one of our oldest American values: rugged individualism.

There is no other event like it.

One feature of 36 Hours of Uwharrie that deserves more attention is that it offers great benefit to the surrounding Uwharrie National Forest community in the short and long term. Local businesses see hundreds of thousands of dollars because of recreation in the Uwharrie National Forest, and this event is putting them on the map on the east coast. Money means jobs. And our friends at Tread Lightly! are heavily involved here too: each year missions are purpose built around the TREAD principles where we require our teams to remove trash from the forest left behind by careless campers. All positive impacts and part of a larger picture aimed at promoting RESPONSIBLE outdoor recreation and fun across America.

Teams and Volunteers alike leave this event more knowledgeable than before and better prepared to be LEADERS on the trail and in their community. Are YOU driver enough to join us in 2019?

There would be no 36 Hours of Uwharrie without the amazing army of Volunteers (thank you!) and the visionary efforts of I4WDTA Master Trainer Scott Fields, and this year’s event was dedicated to his memory.  BIG thanks to the local community in Eldorado and Uwharrie and to Mr. John Byrd for being there with his lens to help me capture important memories like this one below.
JOIN US in Uwharrie October 25-28 2018 for American Adventurist’s 5th Annual Appalachian Rendezvous! Laid back, come as you are camping and wheeling open to members, register HERE and we hope to see you there!