SEMA 2019

The SEMA Show.  For a week in November, the automotive industry as a whole congregates in Las Vegas to completely fill the Las Vegas Convention Center to show off absolutely anything that relates to the automotive industry.  From aftermarket parts, to tools, to chemicals, to safety, to raw materials, to OEMS, you won’t find a more comprehensive selection of auto-related stuff to check out.

The Overland Industry is continuing to expand it’s footprint at SEMA, and this year was the first year to feature the “Overland Experience.” In this area, Overland industry professionals gave presentations, and there were a number of rigs on hand for show attendees to check out.  Throughout the rest of the show, there were more and more Overland style builds in booths, and more brands that serve the Overland market were on hand to show off their wares.

From companies just getting off the ground with new products fueled by passion to well known companies coming out with more and more SKUs to serve even more needs, there was plenty of awesome to check out – and of course it wouldn’t be SEMA without the… well… interesting products.  You’ll know ’em when you see them.


Antishanty has figured out how to take the best parts of so many different types of trailers and fuse them into one awesome trailer that is poised to stand head and shoulders above the other overland trailers that simply carry a roof tent, or are a glorified teardrop, or that weigh more than your tow vehicle.

Check out these Antishanty features:  Timbren independent suspension, aluminum construction (no wood), light weight, insulated, a toy hauler style rear door, a pop top, plenty of sleeping space, and a heater and a cook stove.  If you need a trailer to haul your gear, be your base camp, and do just about everything else a trailer can do – you need to check out Antishanty.


Warn had a pile of new stuff on display.  For the Jeep JT and JL, Warn has new bumpers, sliders, and door kits.  They’ve expanded their line of semi-hidden bumpers with fitments for the Subaru Crosstrek and many other platforms.  Their lines of winch accessories and bags are also becoming more robust as well, notably with soft shackles and new winchlines that feature a reflective braid.

Icon Vehicle Dynamics and Icon Alloys

Icon was on hand to show off what they’ve been up to, and I’m happy to report that they’re making some cool new improvements to their existing products as well as continuing to develop new, award winning products.

For their 2.5 inch series shocks, Icon is switching to an aluminum shock body which will provide better heat dissipation performance as well as better resistance to the elements.  Features like gold CDCV knobs and finned reservoirs will also be spec’d on certain fitments.  Icon’s 2.5-inch JL system won an award at the show this year, and the new Vector 6 wheel by Icon Alloys looks great!


Dometic has a new generation of electric fridges that feature innovative new features, and they’ve updated their CFX app to help you better understand how your 12v fridge is using power.  With the app you can now plot power consumption versus temperature through a bluetooth connection to your cooler (the old version used wifi) and Dometic has also made the process of adding a dedicated circuit to your vehicle much easier with an everything you need kit.

The new CFX Gen 3 coolers have a new design, beefier cast aluminum handles, and control interfaces that are much easier to use than the older versions.  The new CFX 55 even has an ice maker to help take your wilderness mixology to the next level.


Milwaukee Tools was new to SEMA this year, and I have to say it was awesome to finally get to see every red tool all in one place.  Milwaukee is getting into hand tools, and I have to give them a nod for adding a meaningful feature to their new line of sockets – square tops which prevent the socket from rolling away from you when you set them on the ground.  Ever watch a 10mm socket roll into oblivion? No more with Milwaukie tools. They had a really cool booth with lots of cut-a-way tools, and of note were the M12 & M18 Red Lithium batteries where you could see the genuine Samsung cells inside.

American Expedition Vehicles

AEV always brings something cool when they’re going to a show, and this year was no exception.  On display was their new recovery gear, as well as several platforms with all kinds of new goodies.  The RAM Prospector XL gets a completely new bumper, which is sporting a brush guard and AEV’s own 7″ lights.  Out back AEV is spec’ing a 41″ spare tire carrier, 5th gen bed rack, and a new rear bumper.

The Jeep JL Wrangler and JT Gladiator are also getting the full AEV treatment with a few bits on display, and a whole bunch of other products in the pipeline.  AEV has also been working on the Chevy Bison platform, and the new version will be able to clear 35s.


Yakima continues to come up with more cool products for carrying your toys and tools on your vehicle, and their new bike racks, fishing rod carriers, tool holders, and platform racks look great.  Of note are their tool holders which won’t stretch out like other products, and their platform racks which are a welcome place to mount all of the existing Yakima gear you may have or just about anything else.

Factor 55

Factor 55 is known for making some of the best recovery gear out there that’s engineered, built, and tested to destruction in the USA using only American made materials.  They had a pile of new kit on display at the show, like their Rope Retention Pulley (RRP) which adds a brilliant feature to the recovery ring in the from flexible fingers that will keep your rope from dropping out of your ring should you slack your recovery system out.  They’re also starting to package all of their top shelf recovery gear into complete recovery kits.

Leitner Designs

I spied the new Leitner Design FORGED ACS rack on a couple of rigs at the show.  The new forged version of the ACS takes the years of learning from the original ACS and harnesses that into a lighter and stronger system.  Check out this custom unit on a Jeep Gladiator with a Traeger grill.


sPOD had a new baby Bantam on display at the show, which is designed to fit into modern builds which have less and less space for extra stuff under the hood.  This Source LT has all of the great sPOD features you would expect, but in a six circuit system.  HD and switch panels will be available for control, and everything they offer is made right here in the USA.


Hi Lift had a signature edition Jack and number of new vehicle mounts on display at the show, like this floor mount for the Jeep Gladiator.


On display in the RAM Mounts booth were new magnet bases, new phone holders and the tough wedge, which allows you to place a RAM ball anywhere you can wedge this product and inflate it using the attached pump to inflate the wedge, securing it in place.

Red Arc

Red Arc had a new Brake Controller and Battery Management system on display.  Their brake controller is notable for taking the “knee-knocker” and installing that elsewhere in the vehicle, so you’re only having to deal with a small knob that allows you to adjust things like gain and mode.

James Baroud

Portuguese tent-makers James Baroud had their new tunnel system on display, which allows you to connect your tent to a specially made awning, providing a covered place to enter and exit your tent when the weather isn’t playing nice.


Scheel-Mann makes some ridiculously comfortable and supportive seats, which were a big hit with folks who were in search of a place to get off of their feet for a second.  After test driving one myself, I have to say that I would love to have them in my rigs.

MSA 4×4

MSA 4×4 had their new tow mirrors on display at SEMA.  These mirror arms telescope, and the actual mirror pivots at the end of the arm, providing several modes of adjustment to get your mirrors set to work with your trailer. I really wish they had brought their custom 6×6 200 Series that was on the banner at the back of the booth to show off the mirror (and the rest of the vehicle) too.


The Ford booth always has cool stuff on display, like this well built Ranger and the stunning Bronco.  Ford also came up with a pretty nutty E-Mustang, but I couldn’t get a good shot through the crowd of people gawking at it.

Lincoln Electric

What’s awesome about SEMA is that tool manufactures come to the show too, so not only can you find cool parts for your rigs, but you can find cool tools to work on your rigs with.  These new multiprocess welders from Lincoln use large displays to help make it easy for folks to learn to weld.  Select what you want to weld, and the machine helps you select the right gun, gas, wire and rollers to let you use the right process for the job.

Baja Designs

Baja Designs always has cool stuff on display, and this year they were showing off their new LP4, and the new S1 series lights, which are essentially a quarter of their proven XL 80.  They also packed one of their super-cool laser chips in an S1.  We’ll have a test on Baja Designs’ laser lighting soon.

Go Fast Campers

Parked in the Mobil 1 booth was the GFC Tacoma, sporting a sharp looking camper with a red colorway.  But the really cool stuff was hidden in back, where GFC had their new modular flight deck platform and a really slick twist and lock style tie down.  GFC makes some killer gear, and I can’t wait to see more on these new protos.


Let us indulge our inner kid here for a second.  Traxxas is making some seriously cool RC cars these days.  Check out this 6×6 G wagon, complete with LED lighting and portal hubs.  This scale crawler has fully functioning tracks… which is a great segue into what I saw next…

PPE / Howe and Howe

Hopefully, this thing needs no introduction, but just in case – meet the RipSaw E3 . Everyone wants one of these!


ARB is a major player in the Overland scene, and they are going BIG with the Ranger, this blue truck was decked out with the full compliment of ARB goodies.  They’re also working on making complete build kits for select FCA platforms like Jeeps.  Simply pick your use, from crawler, overland, or off-road, and ARB has a parts kits tailored to that use.

Of note on the Ranger bumper in the second photo, ARB is now a Tier 1 supplier to Ford, so that bumper meets all of Ford’s requirements for crash and cooling, etc.

The Overland Experience

Overlanding has officially gone mainstream, and the last few photos here are from the Overland Experience area.  There were some cool rigs here like the 73-series Cruiser and the crossovers.  Check out that tent-only version of the AT Overland Habitat on the VW Atlas.

The Other Stuff at SEMA

When I said that the SEMA show caters to the entire automotive industry, I wasn’t kidding.  There’s stuff at SEMA that’s well… I’ll let you decide what to call it, but I thought it was a fancy axle truss…

I know for a fact that I missed cool stuff.  That’s the problem with only having a day to do SEMA – there’s just too much awesome to see, even if you’re on the move for the entire duration of the show day.  Next year, I’ll make sure to take more time so that we can share more cool stuff with you.  Thanks for reading!

Outdoor Retailer Summer Market 2017

I feel confident in saying that there is more to see at Outdoor Retailer (OR) Summer Market than one can see in the few short days allotted to the show.  Summer Market completely fills the Salt Palace Convention Center, two massive ‘pavilion’ tents, and the parking lots and lawns within walking distance.  From the big names in the outdoor industry with their massive booths that take up more space than my house to the start-up companies with the ink still drying on their business cards, many, many brands are at the show to show off their latest and greatest—and there isn’t enough time to see it all.

Adventure Travel is continuing to make an impact in the outdoor industry, and more and more brands are starting to offer gear that you would expect to see at Overland Expo.  Big names like Thule are starting to offer gear like awnings, and more and more folks are quick to nod in understanding at the mention of ‘overlanding’ or ‘adventure travel.’ There was a ton of awesome gear on display, so I won’t put any more words in your way.  Here’s a taste of Summer Market.

Knives & Tools

SureFire was at the show showing off their new DBR Guardian along with many of their other proven lighting products. The DBR Guardian is a dual-diode rechargeable light that can intelligently scale its light output depending on close the lens is to an object.


Benchmade had their new 535 Bugout knife at the show, which weighs in at all of 1.85 ounces.  The knife has a S30V blade and Benchmade’s AXIS opening system.


Benzomatic had a number of new torches on hand for show attendees to ‘test’ at the show.  According to Benzomatic, no less than four cameras had been accidentally melted by their new lighters and torches by folks who under estimated their heat output.


Leatherman has expanded their Tread line of wearable multi-tools with some great new options.  There are two watch options and a smaller Tread LT version now available in a stainless or Diamond Like Coating (DLC) finish. Look for an in-depth review here on American Adventurist in coming months.


Gerber had a number of new products on display at the show.  The Freescape Camp Saw packs a 12-inch blade and folds up smaller than a paper towel roll.  The Vital Big Game Folder is Gerber’s answer to the Havalon Prianta knife which is notorious for breaking blades.  And the Center Drive multi tool focuses on the things you use most in a multi tool, and accepts standard screw driver bits.


Camp Kitchen

Camp Chef was showing off their new Stryker Stove in addition to updates to many other products in their line.  The Stryker works off of propane or iso-butane fuel making it a flexible option for anyone who needs one stove for backpack and vehicle based camping.


MSR is expanding the Windburner ecosystem with new pots and burner options.  A revised throttle allows for even more simmer control on a stove we’re already impressed with.


OMeals use three to five ounces of liquid to heat up a food pouch that is ready to eat in about five minutes.  They weigh a few ounces more than freeze-dried or dehydrated meals, but do not require you to pack around a stove.  The company claims that ANY liquid is all you need to enjoy a hot meal anywhere.


Jetboil has updated their popular Flash cooking system with a redesigned burner and new insulating wraps.  They also introduced the digital gauge that will take the guesswork out of how much fuel is in a canister.


Coolers, Bottles, Cups, and more

Hydroflask continues to offer more options to build your perfect bottle; a new straw lid and bottle boots were just some of the options available to compliment their ever expanding line of well-loved bottles.  Hydroflask is also stepping into the soft cooler game.


Pelican’s booth was comprised of almost entirely new product:  Soft-sided coolers, hard sided coolers, bottles, cups, new AIR case sizes and colors (AIR cases are up to 40% lighter than original Pelican cases while still meeting all of the standards of the original cases) as well as Pelican’s new backpacks and duffels.


Mountainsmith is expanding their line of soft-sided coolers with the Cooloir series of coolers, which will be available in the three sizes.


Camp Furniture

Nemo had a new line of chairs on display that allow you to sit up straight (great for eating) and recline to take in the world above you.  These chairs pack down to a smaller size, than many other ‘full size’ chairs and look to be very well made.


Helinox had a line of hard-topped packable tables on display at the show to complement their extensive and popular line of packable chairs.



Thule is getting into the awning market with this great looking unit that was the center point of their booth. Quality, fit and finish all looked great, and we’re excited to see how this unit performs in the field.


Rooftents. OR is also the place where brands meet with their textile and material suppliers.  I happened to run into an employee from a certain three-letter brand while I was poking around the RTT manufacturer’s booths.


James Baroud had a booth and a vehicle display at the show.  These folks from Portugal do some serious product testing, like the 70 mph wind tunnel test that each design has to pass before it can become a James Baroud product.


Tepui had a large presence at the show and has some cool new things in the works we can’t talk about just yet… stay tuned!


Yakima. Yakima has also entered the “overlandosphere” in a big way lately, and the center point of Yakima’s booth was their Tacoma sporting their roof top tent and awning.



Goal Zero had a number of new products on display, including a redesigned Fuel gas generator, new revisions of the Lithium-Yetis that will work with a new App, and a system where you can hardwire your Yeti into your home’s panel to use your home’s wiring to power appliances and lights when the power goes out.  (No more having to pull the fridge out to plug it in.)


Powervision is a breaking into the scene with a remote control submarine that uses VR goggles to deliver a first person view,  and a couple of multirotor (drone) models that feature some unique designs.


RAM Mounts had a new GoPro clip to Ram Ball adapter as well as a number of new track systems that provide even more options for mounting things to other things.


Bags & Packs

Big Agnes had a ton of new products at the show, like their comprehensive line of bags.  With waterproof zippers, magnetic handles, and durable construction, these bags are well appointed and well made to handle the abuse of adventure travel.


Sea to Summit had a number of new product lines on display at the show.  Their new gaiters, ultra-sil daypack line, and cookwear line all looked great.


Western Mountaineering had a couple of new down bags designed for folks who count grams and every last cubic centimeter of space.  These two new bags use your pad and a wraparound design to create and ultra-packable ultralight sleeping bag that still performs like you would expect a western bag to.


Summer Market was the last Outdoor Retailer show that will be held in Utah for the forseeable future.  As a result of the Utah government’s handling of public lands, the show is moving to Denver, Colorado. (I’ll let you use Google to understand the details.)  American Adventurist will be at OR Winter Market, so please let us know what you want us to keep an eye out for at the next show in the comments!