I'm about to sign papers on a Subaru Outback today so I guess I'm as conflicted as Tim.
"Rolling coal" is dumb. So is hypocrisy. Last time we were camped at Darwin Falls a group of folks showed up in a 4x4 Suburban, a couple 4Runners and a Ford pickup. The group got out with clipboards and started counting koi fish in the pond and tested the waters, taking pictures etc. A group of about 12-15 folks walking RIGHT through our camp (Mike and Trump were there), they did not say so much as a word to us but the snarky looks said enough. One of the weirdest and rudest displays I've seen in the back country.
I asked, nicely, who they were and what they were up to and they said they were from the Sierra Club and gathering data to "protect" Darwin Falls and the koi fish pond there from campers and off roaders.
So they were there, in 4x4's, no different than us but the message was "we" should be shut out. Needless to say, my first and only interaction with the Sierra Club was a very negative first impression. Hypocrisy and arrogance surrounded them.