WashingtonTaco
Adventurist
My business partner had a private client training last Saturday with a client and his Bronco Sport. Probably one of the better crossovers.
WashingtonTaco
Adventurist
https://www.caranddriver.com/news/a37398076/ford-bronco-pickup-canceled/
Ford is kinda of shit show lately, I'd be in no hurry to purchase a Bronco anytime soon, not that you could get one.
Ford is kinda of shit show lately, I'd be in no hurry to purchase a Bronco anytime soon, not that you could get one.
Yeah so was the Bronco II in its day. I just hope Ford doesn’t do a repeat with these Sports where 10 years from now, functioning examples are few and far between. Seems “cars” are disposable these days.
Gallowbraid
Adventurist
Landed in Austin this evening and the rental place had a Bronco Sport. In the 30 minute drive from AUS to Pflugerville I can see why this thing would appeal to young outdoorsy types or couples just starting out. Solid competitor for things like the Jeep Renegade or Subaru Crosstrek.
That’s good to hear. This was a discussion at Expo Mountain last night, of all the US automakers FORD is killing it with as good as or better market options like the Transit van, Tremor package etc.
Good on ‘em.
Celt II
Adventurist
They are capable vehicles without a doubt. Something in between an Xterra and a modern Cherokee. I think they will gain some popularity but in a few years go the way of many other cross over SUV's. If they came back with a solid front axle they would be a climbing goat just like their distant relative. That market is a niche enclave that seems to be fully owned and controlled by the Jeep Wrangler. Even those are beginning to sway from their target market. It's economics driven and while I don't like it, I understand with these manufacturers. This stuff trying to replicate something that is appealing to both the soccer mom and the rock crawler. Narre the two shall meet and is going to be a disaster for those who shell out the money believing they will accomplish both.
Bryanseye
Adventurist
Sometimes people/groups of people insist that the shoulders they are sitting upon will continue to carry them.
Well said.
Risk averse corporate mentality. No imagination.
What gets me is their package names are better than “Bronco”
Ford Sasquatch
Ford Warthog
Now that would be badass, and new. But they wasted those monikers on “trim levels”.
smlobx
Adventurist
Ford has also cancelled the development of the Bronco pick up that was suppose to compete with the Gladiator.
Jimmie Perkins
Adventurist
Finally starting to see many empty dealer lots now here in Los Angeles, the largest auto market in the country/world. Up until a month or so ago, inventory was not terrible. So I imagine some of these decisions are supply chain based, others perhaps hedging against global economic uncertainties. Still a rough road ahead.
The other factor could be Rivian entering the market this month. That EV truck could be a major disruptor to the entire truck market in the same way I see so many Prius’ and Teslas every day around LA. The reception for Rivian and demand could flip the market. Initial reviews are pretty glowing. I expect to see more vehicle lines canceled as Ford, GM, and Toyota swing to EV. At least Stellantis (ugh still weird) has an easier path forward for EV that should keep the Wrangler/Gladiator around. The engineering of the JL/JT was very forward thinking.
Jimmie Perkins
Adventurist
You nailed this. We live in sequel/reboot world. There is money to be made in new and original ideas.
smlobx
Adventurist
Ford just corrected the article to say the manual order rate was 15%..
It does state 25%, for two door orders. Interestingly, I remember the LA Auto Show where Jeep launched the JL Wrangler. It had porthole doors just like this, and they never made it to market. I’ll be surprised if Ford actually sells a two door Bronco that looks like this…
Jimmie Perkins
Adventurist
Just imagining how thrashed that interior and technology would be from fine dust, mud etc. Thinking in particular that red dust you find in northern AZ or VA. Not against doors off, but it plays best with an older model Jeep, Scout, Bronco without all the fancy conveniences so you can basically hose it out.