That's what I was told too.. If the retailer doesn't use the new chip technology then they are liable for fraud.
I work in retail. This is correct. There was a cutoff date; March, I believe.
Big, American banks drug their feet on this simple technology for years. They like spending billions on bonuses--not protecting their customers. The typical chip experience for an American consumer is currently years behind what they've had in Europe for nearly a decade at this point.
2010.
2010, I'm in Germany, buying a hat at a department store. I hand over my Chase Visa to the teller. She looks at me funny and points to the card reader on the counter. Insert card, please. Oh. Card reader swipes the card for me. Tries three times for me. Rejects my card (because it doesn't have a chip). When she realizes I'm a foreigner without a chip, she asks to see my passport and swipes manually on the terminal. Alles gut, mein Herr.
You put your card in the card reader, it pulls it in, scans the chip, and immediately ejects it right back out. Done and done. None of this,
do-not-remove-your-card-derp-derp BS. We're supposed to be a
super power. Meh.
2013. A German friend and I are sitting in a brewery comparing cultural notes after a day 4-wheeling with the local Mitsubishi group. He suspects he's on some kind of hidden camera show, as the
Kolsch he ordered tastes nothing like an actual kolsch. Anyway, he shows me his card. His ONLY card.
It looks like a driver's license. Got his picture, magnetic stripe, holographs, etc., and a chip. It's tied to all his bank and credit accounts. When he uses it in the fancy card readers, the screen displays a list of his accounts and he simply touches the one he would like to use for the purchase. Then his card is ejected and he completes the transaction.
If the card gets lost or stolen, one call handles all of them. Wouldn't THAT be nice.
Anyway. Thought I'd share my two bits on this one.