I feel confident in saying that there is more to see at Outdoor Retailer (OR) Summer Market than one can see in the few short days allotted to the show. Summer Market completely fills the Salt Palace Convention Center, two massive ‘pavilion’ tents, and the parking lots and lawns within walking distance. From the big names in the outdoor industry with their massive booths that take up more space than my house to the start-up companies with the ink still drying on their business cards, many, many brands are at the show to show off their latest and greatest—and there isn’t enough time to see it all.
Adventure Travel is continuing to make an impact in the outdoor industry, and more and more brands are starting to offer gear that you would expect to see at Overland Expo. Big names like Thule are starting to offer gear like awnings, and more and more folks are quick to nod in understanding at the mention of...
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