flyfishexpert
Adventurist
2013 Outdoor Retailer Summer Market
Each year the outdoor industry's top textile companies, equipment manufacturers, stores, and media all converge on Salt Lake City for four days of gear nirvana. Booths are laid out as far as the eye can see, and each year gets larger and larger. This year a third off-site pavilion was setup to house the growing number of manufacturers wanting to attend the show. Unlike the last two years we have attended, we never heard much buzz about next year's 'it' item. While there were some remarkable products at the show, nothing stood out as game-changing.
Columbia Sportswear
We started our whirl-wind tour of the OR show by talking textiles with the folks at Columbia Sportswear. 2012 saw the release of their OMNI Freeze Zero fabric. The fabric's "blue rings react with your sweat to lower the overall temperature of the material, accelerate the wicking process, and provide instant and prolonged cooling." This year Columbia Sportswear has introduced the technology into a whole host of shirts, including the Men’s Terminal Zero™ Long Sleeve seen below. This really looks like a great way to beat the summer heat while traveling.
Click here to read more about the companies we visited at the Outdoor Retailer Summer Market.
Each year the outdoor industry's top textile companies, equipment manufacturers, stores, and media all converge on Salt Lake City for four days of gear nirvana. Booths are laid out as far as the eye can see, and each year gets larger and larger. This year a third off-site pavilion was setup to house the growing number of manufacturers wanting to attend the show. Unlike the last two years we have attended, we never heard much buzz about next year's 'it' item. While there were some remarkable products at the show, nothing stood out as game-changing.
Columbia Sportswear
We started our whirl-wind tour of the OR show by talking textiles with the folks at Columbia Sportswear. 2012 saw the release of their OMNI Freeze Zero fabric. The fabric's "blue rings react with your sweat to lower the overall temperature of the material, accelerate the wicking process, and provide instant and prolonged cooling." This year Columbia Sportswear has introduced the technology into a whole host of shirts, including the Men’s Terminal Zero™ Long Sleeve seen below. This really looks like a great way to beat the summer heat while traveling.
Click here to read more about the companies we visited at the Outdoor Retailer Summer Market.