Polaris to buy Transamerican Auto Parts for $665 Million

[BlkWgn]

From Jalopnik talking about Transamerican

happens to be the parent company of a few about every off-road accessory brands I bet you have heard of: Pro Comp (shocks, wheels, everything), Rubicon Express (shocks), Smittybilt (basically anything the sticker will fit on), Poison Spyder (Jeep armor), G2 (gearing), LRG (wheels) and Trail Master (lift kits).


On top of all those TAP operates the immense chain of 4Wheel Parts stores with advertorial magazine Off-Road Adventures and an online parts supplier called 4 Wheel Drive Hardware.

and some solid advice

All those brands are basically the Starbucks of off-road gear. Not necessarily standouts in quality (sometimes terrible– never buy a Smittybilt generator)

http://truckyeah.jalopnik.com/polaris-is-buying-up-a-huge-chunk-of-the-off-road-indus-1787714918

 

[TangoBlue]

Yes, I talked to our Transamerican Wholesaler (TAW) Tuesday about the merger with Polaris. TAW is huge - think WALMART of the autoparts industry - more than the $665M mentioned in the article. Quite simply, Polaris bought into the company to increase it's marketing leverage in the US, essentially making available more capitol in the merger and extending it's brand in the US.