flyfishexpert
Adventurist
Well it is that time of year when equipment manufacturers, retail shops, and media converge on Salt Lake city for the annual Outdoor Retailer Summer Market. Touted as the largest outdoor sports show of its kind, the OR Summer Market is the place to find next year's hottest items and discover the latest trends in outdoor apparel, equipment, and gadgets. In years past, we have witnessed the explosion of paddle boarding, the evolution of tents, and the launch of start-up outdoor companies. This year's OR Show started on August 5th, with the Open Air Demo, and concluded on August 9th.
OR Show Events
The Outdoor Retailer Summer Market is so much more than just companies showing off their latest gear and apparel. Companies use the event to socialize and several events are scheduled throughout the OR Show. This year Krista and I decided to include these in our show coverage to help you get a better feel for what goes on at the show.
Timex Ironman ONE GPS+ Launch Party
Anette S. Olsen, Chairman of Timex Group, talks about Timex's History
This year we started off the Summer Market with Timex's launch party for their new IRONMAN ONE GPS+ watch. Designed in conjunction with Qualcomm and ATT, the IRONMAN ONE GPS+ watch provides GPS fitness tracking, built-in music player, and phone-free communication through a color touchscreen display. The built-in connection to ATT's cellular network provides phone-free messaging and a host of other 'real-time' internet based fitness tracking without the need to connect the watch to a smartphone.
Glenn Lurie, President of Emerging Enterprises and Partnerships for ATT
The IRONMAN ONE GPS+ will be available November 2014 and the base model will retail for $399.95 while the model which includes a heart rate monitor (ONE GPS+ HRM) will retail for $499.95. Both models include one year of mobile service.
Click here to read more about the OR Show events we attended and look for more OR Show coverage in the coming days.
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