A few years ago a sense of unrest began growing within the adventurist community—something just wasn’t right. A wave of elitism had crashed onto our once peaceful shore: the landscape had changed, and now we were only really adventuring if we were headed to the farthest corners of the earth. Making matters worse, the weeds of consumerism sprouted up to fill the void that was left behind. Suddenly, if our gear wasn’t made from unobtanium, it was rubbish.
Brian (AL’s co-founder) and I set off in search of a way to counter this disturbing trend, visiting with our fellow adventurists and discussing our mutual passions, and along the way we discovered that most of you feel the same. Two concerns were unanimously shared throughout the community: First, the noticeable increase in obnoxiously loud advertising and unnaturally biased content pushing the reader to buy more and more gear; and Second, the noticeable decrease in the quality of writing and photography found in adventure stories. After nearly a year of research, creating plans, and making some difficult decisions we realized it was time to give adventure journalism a fresh concept.
A New Concept? What Can I Expect?
This magazine is all about the experience. We’ve dedicated half of our editorial plan exclusively to adventure stories, both inspirational and attainable alike. We’ll be sharing words and pictures from all over North America (and beyond), with a goal to motivate and empower you to venture out into the world and make some adventures of your own. Welcome to the launch of the new concept: an independent, community-driven magazine called Adventurist Life.
I’m sure you’ve read those words somewhere before: “Adventurist Life is an independent, community-driven adventure magazine.” Great, so…what exactly does that mean?
Independent: We Aim to Misbehave
There’s a mold that keeps getting used to create magazines—it starts with designing a publication that will appeal to advertisers first, and rely primarily on selling ads to pay for content. It’s smart business: the average ratio is three ad dollars for every dollar of subscription revenue in print, and in digital that ratio is even higher. This is why so much gear keeps getting pushed to the front, adventure stories simply don’t make as much money.
We’ve decided to smash that mold to bits because we believe it’s time for a change. We believe you deserve better. Our cure is to turn that model upside down. All of our content is funded directly by your subscriptions—not one cent comes from an advertiser. Since you are the only ones sponsoring these articles we’re free to bring you the adventures you want to read first; and when we do write about gear, you’ll know our opinions really are our own.
Community Driven: You’re in Charge
Are we spending too much time in the Pacific Northwest and not enough in Appalachia? Did you find some great piece of kit we simply must test out? Got a great story we just have to share? We want to know, so we have real contact information you can use to reach us. Your messages don’t go to some under-appreciated intern either, they come directly to the founders: Brian Driggs and myself (Chazz Layne).
Every year we also ask you, our subscribers, to participate in the Annual Readers Survey. Think of it as our performance review: it’s another opportunity to tell us if we’re living up to your expectations and steer the course of this magazine. After all, your opinion is the one that matters most.
Welcome to your Adventurist Life. We’ll see you, out there…