Overland Expo West 2023

We are now 14 years into this Overland Expo thing, and based on the 2023 edition of Overland Expo West, enthusiasm for the event is as strong as ever. The original Overland Expo continues to be a gathering of community where folks from all over the world and all walks of life spend the weekend catching up, checking out the latest gear and vehicles, and attending classes on everything from Drones to Driving techniques.

As is tradition, I logged 10’s of thousands of steps walking around the vendor booths, moseying through the campgrounds, dropping in on classes in both the classrooms and driving area to try and capture a sampling of everything that is Overland Expo. In no particular order, here is a selection of cool stuff from Overland Expo West 2023.

Black Rhino / Axial – Booth engagement is a thing – how do you draw folks walking down the aisle into your booth? I think the Black Rhino crew figured this one out by partnering up with Axial RC to make a RC crawling course where the fastest time won a set of wheels. Scale RC cars are pretty neat, and this sixth scale Axial rig had my attention.

TRED – TRED Outdoors had a some properly burly screw-in stakes and their new line of vehicle leveling products on display. Hit their website for all of the details on their new leveling products which look well made and well thought out.

ARB – The folks at ARB have been busy working on everything from the new 2024 Tacoma to a host of other products for other platforms. The new summit bull bar pictured for the 3rd gen. Tacoma looks brilliant, as do the new Ford Bronco bits like the compressor mount and JACK mount. ARB is expanding their rack offerings with new platform and bed rack options.

74 Weld – Speaking of impressive Toyota parts, 74 Weld had their portal axle kit on display, which makes stuffing 37’s on a 3rd gen taco an easy thing. The kit uses OEM geometry, and provides the gear reduction to maintain factory ratios. Plus, you get disk brakes on all four corners.

LEXUS – It’s always interesting to see which OEMs are going to show up at Overland Expo on a given year, and 2023 marks Lexus’ first appearance at the show. GX / LX Overland builds are verymuch a thing, so it’s always good to see an OEM recognize what their customers are doing.

GMC – AT4X all of the things! GMC is applying the AT4X treatment to all of their truck platforms from the Canyon up to new new Silverado HD. In partnership with AEV, these rigs are turn key with fancy shocks, lockers, and real armor so you can just load them up and go have fun. A detail I appreciate is the ability to remove the steps from the rock rails shown on the Canyon AT4X.

EQUIPT – The Paul May isn’t scared of a little electronics work in the rain, and I happened to catch Paul in the middle of installing a new control board in a National Luna fridge. This retrofit control board adds Bluetooth control to most all National Luna fridges (check with Equipt for your specific model), so NL owners do not have to shell out for a new fridge to take advantage of the company’s latest wares. Equipt also had Eezi-Awns new sword hard shell root tent on display.

AT Overland – The Aterra Truck Topper and Aterra XL Camper we’ve had the opportunity to check out at Desert Rendezvous made it’s official debut at Overland Expo. The Aterra Topper is a particularly appealing option for anyone who is interested in a slide in camper.

GOOSE GEAR – The new Park Series from Goose Gear is a DIY interior system for Subarus and Toyota Rav4s – and it looks just as awesome as any other Goose Gear system. Goose Gear also had their new interior for the Scout Tuktut on display as well.

Dometic – Dometic is continuing to press headlong into the Overland-o-sphere with a new roof top tent and inflatable shelter system. The TRT 140 roof top tent uses air poles instead of aluminum to save a little weight up high on your vehicle and the HUB 2 is the inflatable version of an EZ-UP. Color me interested to see how these new products work.

Overland Kitted – The folks who have been the US importer for MAXTRAX have launched mounting systems for MAXTRAX recovery boards, and other externally mounted accessories (rotopax shown for example). They’ve also got the lastest from InDeFlate – a digital two hose unit.

Kakadu – New to the US market, this established Aussie brand has some great kit on display like their 1P and 2P sleep systems. They were also showing off a very interesting shower system and based on the specs and initial impressions it all looks very good.

Surefire – Piece of the sun in your pocket maker Surefire had a couple of their new Turbo EDC lights on display at Overland Expo. The EDC2 and EDC1 lights are specifically designed to project light to extreme distances and can be powered by 123s or rechargeable 18650 cells.

Kelty – It’s always interesting to see how established outdoor brands approach the overland industry, and Kelty had an appealing selection of gear on display. Their Backroad and Sideroad awnings are great options for affordable, packable shade that work with SUVs, trucks, or vans, and their multi-seat chairs are always a win.

Rollercam – The company that reinvented the cam strap now has a solution for anyone who can’t remember a trucker’s knot, or anyone who likes an easy to use solution for tying stuff down. The Roperoller works just like the Rollercam, and is a game changer for anyone who has struggled to guy something off.

Zero Breeze – A/C for Overlanding is officially a thing. It will be interesting to see how this segment of the market fares in the coming years.

Tembo Tusk – The company known for the Skottle actually started off as a fridge slide company, and their latest product is a tilting fridge slide. As always, the Tembo Tusk crew were throwing down on their Skottles all weekend serving up all sorts of food.

Total Chaos – If you’ve heard about how some older Toyotas had issues with their lower ball joints suffering a rapid unscheduled disassembly – here’s your fix.

Arctic Trucks – The legendary Icelandic manufacture of vehicles that have driven to both poles of the planet is now established in the United States. Having watched videos of these trucks in action for so many years, it was a treat to see one in person and nerd out with the folks from Arctic Trucks USA.

RUX – Bags are a dime a dozen – everyone makes them, so how do you stand out? You make bags like Rux. This Canadian manufacture uses RF welding to build some extremely well thought out bags that are absolutely worth checking out if you like well made, highly functional, durable gear.

Polaris – UTVs are officially overland vehicles. Polaris’ new line of Side-by-Side / UTVs have all the farkles, enclosed cabs, heat, A/C, and a price tag that makes some mid-sized trucks look like a deal.

Step 22 Gear – Step 22 gets a crisp high five for making custom laser etched patch labels which work great on all of their awesome bags or any other place you need a label. Their bags and mounting panels like the Reef shown here continue to impress with their design and attention to detail.

Deep Cycle Systems – Another example of more awesome from Aussieland are DCS batteries. Featuring shapes and sizes that can fit in the voids left in many vehicles and high charge / discharge ratings, these batteries look awesome.

2024 Tacoma – Toyota pulled the cover off of the all new 4th generation Tacoma at Overland Expo. Two models were on display – a PreRunner which initially had a gigantic snow plow of an air dam that mysteriously disappeared shortly after the launch, and the Trailhunter which is directly targeted at the overland crowd. Let us know in the comments what you think about the new Taco!

Classes – Overland Expo has classes on everything: From the expected offerings like driving, spotting, and recovery, to more wildcat offerings, there hundreds of hours of courses availible so the challenge becomes picking the courses that interest you the most.

Cool Rigs – It’s always a treat to get to take a walk through the campgrounds at Overland Expo. Here you’ll find a spectrum of setups as unique as the people that use them. To a person, everyone I chatted up about their camping setup was more than happy to talk to me and generally stoked to be out actually using their gear. It just goes to show – it doesn’t matter what you drive or where you sleep, but that you’re out there actually doing the the thing.

THE BIG PICTURE – Early in 2023, Lodestone Events announced that they had been acquired by Emerald Expositions – the company that puts on industry trade shows like Outdoor Retailer. Yet from a boots on the ground perspective, not much has changed. Overland Expo continues to be run by the same small crew of passionate folks, and many of the familiar faces can been seen making the event run. Time will tell how this new owner changes the heading of their latest acquisition. Despite some classic Flagstaff spring weather (it rained hard on Friday), the show saw plenty of attendees, and the venue seemed to be mostly full of vendors.

Speaking of vendors, most all of the familiar brands were there, and while there is a trend of new names continuing to sell the same Chineseium with their stickers on it (recovery gear and roof top tent cloners I’m looking at you.) there continues to be cool and new things coming market – you just have to seek out the quality kit. One thing that hasn’t changed is that there is no shortage of cool stuff on display. If you attended OXW 2023, let us know about your experience in the comments!

The International 4WD Trainers Association: Inside the Testing for Certification

This is an inside look at the I4WDTA. My goal here is to provide some level of transparency for an organization I believe in. To that end, I’d like to provide you with a glimpse inside their Testing for Certification process and the extremely diverse knowledge, skills, and aptitudes required to be successful. There were eight Candidate Trainers and a large number of I4WDTA staff present whom I will refer to here as Cadre during this 2021 event.

 

The beginnings of the Association

The I4WDTA was founded by off road legend Bill Burke of Bill Burke’s 4-Wheeling America, an internationally recognized trainer and recovery expert who teaches back country driving techniques, winching and extrication methods, vehicle preparation and maintenance, land navigation and woods skills through classes and private training. He’s also a permitted outfitter and guide through the US Forest Service and Bureau of Land Management. Over the years, Bill has served as a consultant for OEM’s like Land Rover, Toyota, and most recently with Rivian.

A US Army veteran, he also represented the USA during the 1991 Camel Trophy in Africa. His professional resume beyond the I4WDTA is far too lengthy to cover here, but on a personal note Bill also tells some seriously hilarious stories if you’re lucky enough to ever share a campfire with him and his dog Henry.

“The Association began as an idea in 2002, a gathering of like minded off-pavement 4WD driver trainers from around the world who wanted to help establish a high level of educational and ethical standards. Our goal was eventual acceptance by civilian, government, industrial and automotive segments as the top 4WD educators in the world, as vetted by third-party and peer review processes. Many invitations were sent, not all were returned. The first Charter meeting in 2004 had an impressive attendance with several renowned trainers ready to work on the SOP and organization standards. I may be the Founder, but the Association has become larger than life with active committees and a Board of Directors. I could not be happier, or more humbled, to see this growth and the members taking ownership of this Association today!”

– Bill Burke

 

The President of the I4WDTA today is Chris Cole. Born and raised in rural South Africa, he has extensive personal expedition travel experience with all manner of 4WD vehicles, and his academic qualifications including a graduate degree in Adult Education from Cornell University. Chris is also a Special Forces veteran of the South West African Territorial Forces which benefits his government customers being trained to operate with limited resources in varying terrain conditions and high stress situations. This expertise also covers his industrial customers focused on safe, practical operation for workers on and off the grid in different weather conditions.

Additionally, Chris has some serious chops when it comes to engineering, machining, and manufacturing. His latest brainchild is the Safe-Xtract® Vehicle Recovery System which was recently selected by the 1st Special Forces Regiment to be the training standard within the US Army’s SF Groups and is currently fielded and being trained there at the team level. He is particularly well qualified to lead the Association, and his quick wit and sense of humor are well known along with the legendary hospitality shown by him and his wife Anne.

“Today almost all vehicle manufacturers are producing highly capable “adventure” vehicles. Combine this with the SxS market and the explosive growth in the “overlanding” market, and we are seeing a huge expansion of people and vehicles going into recreational areas. All these new folk can greatly benefit from being trained to drive safely on our trails without causing environmental destruction nor hurting themselves or their vehicles. This is where the I4WDTA and our Certified Trainers come in”.

– Chris Cole

 

Taken together as a team, Bill and Chris offer an incredible amount of insight and experience that is unmatched in the off-road industry today. From driving to engineering to machining and metallurgy, every topic or question fielded by them is painstakingly addressed. These gifted Master Trainers deliver knowledge in such an effective manner that even the most leisurely learner is quickly brought up to speed. They’ll also happily take anyone in the industry to task if they’re full of bull, which I respect.

Based in New Mexico, today the Association is comprised of Certified Trainers with business experience in motorsports, independent guide services, and off-road training. Some members are also automotive design consultants and engineers while others work in the 4WD industry as after-market vehicle equipment manufacturers and specialty vehicle builders.

The unifying goal among this international group is the promotion of safe and responsible 4WD recreation. This is achieved through a rigorous standards-based curriculum and training development program. This one-of-a-kind program seamlessly integrates Tread Lightly! principles with the latest developments in OEM and aftermarket vehicle technology, recovery techniques, and OHV equipment.

I4WDTA Certified Trainers have demonstrated both the professional knowledge and training standards needed to become certified by enduring and passing the most stringent written and practical examinations in the off-road industry. The I4WDTA is the only 4WD Training Association of its kind in the world today that requires members to pass detailed examinations in order to become a Certified 4WD Trainer.

With current members on five continents actively performing 4WD driver and recovery training in every climate on Earth, it’s an undeniable fact that there is nothing else like it today. Maybe that’s why OEM’s like Ford and Rivian are taking notice by encouraging their personnel to engage with the Association.

How do YOU become a Certified Trainer?

No, you can’t simply buy your way into the Association. And this is not “Training for Certification”. Quite a few people confuse that important detail and assume that they will receive the training here or extra instruction that they will need to pass the final exams. The TESTING FOR CERTIFICATION is the only pathway to membership in the Association, a week-long test where success is earned. You will be challenged physically, mentally, and emotionally at a TFC.

My advice? Consider leaving your ego at home, and bring some humility and a willingness to be evaluated with brutal honesty. Bring a thick skin. Start preparing NOW. Read everything you can find that’s 4WD related. Drive everything you can in every environment possible. Manual transmission too. Get stuck and learn how to extract yourself and others. Because anyone who says they’ve “never been stuck” is a damn liar.

If you are out of shape, work on it now. Because you will be outside, in rough terrain, on your feet while spotting, rigging layouts, and working with your hands each day. You will be working with HiLift jacks, Pull Pals and other tools as the situation dictates. Vehicle recovery is hard, physical work.

When you think you’re ready, you can submit an application to attend the next available Testing for Certification. Full details on prerequisites and the complete TFC application process can be found at this link HERE.

What happens at a Testing for Certification (TFC) event?

During my own TFC in Arizona circa 2015, I arrived confident. After all, I’d been wheeling all over the western US for over 20 years and blah blah blah. I’d even been to the University of YouTube. Going into it, I honestly felt like I had a solid foundation.

During my TFC we were evaluated on knowledge, problem solving, didactic presentation and practical exercises. In the classroom and during Cadre led scenario driven events, my own knowledge gaps, misconceptions and flaws were painfully revealed. I endured raised eyebrows and knowing looks from Chris and Bill as well as the other Cadre. They would huddle daily and speak in hushed tones about how my group was performing, comparing notes on our progress and deficiencies. We needed that thick skin I mentioned earlier because we were on the struggle bus.

When they handed me the final written exam, much to my dismay I noted several hundred fill in the blank, essay style questions. This was no multiple choice cake walk like I’d hoped for. We were then given a four hours to complete the final while simultaneously awaiting our turn to be called out individually for the selection board style interview. Other than the northern Arizona mud, that may have been the least fun part of my TFC experience.

When it was all over, I was relieved to have survived this week long process, to have at least made it through to Testing Day 5 without being run off. I was all smiles when Bill and Chris affixed their stately signatures to my certificate making me an I4WDTA Certified Trainer. It was a happy yet humbling moment for sure, especially considering the energy expended in pursuit of this goal.

The TFC begins in the classroom at the Cole Learning Center

Today, Candidates are able to camp near the classroom at the Cole Learning Center, and an excellent food truck was on site the entire week providing three meals a day for both Candidates and Cadre alike. Arriving early and camping on site during the TFC provides many intangible benefits, and enables a higher level bond among the Candidates right out of the gate which becomes a force multiplier later on in the process.

The testing starts in the classroom on Day 1, but after that most of the time is spent testing and teaching outside in the training areas, rain or shine. Topics range from basic to advanced 4WD systems knowledge, trail repair, problem solving ability, navigation, ethics, environmental awareness, and presentation skills to include the conduct of practical exercises.

The days are long at the TFC.

Candidates work from daylight till dark and are expected not only to pass any given quiz, and there are many of them, but to also demonstrate their ability to transfer knowledge and skills by teaching others. The mastery of group dynamics and the ability to work well within small teams is equally as important as an individual’s teaching prowess. A big ego, attitude, or defective moral compass will get you down checked quick by the training Cadre here.

Kurt Williams teaching Recovery Resistance
I4WDTA Vice President Izzy Sanchez demonstrating proper hand signals

The TFC is much more than classroom work.

Most of the time is spent outdoors at the TFC. Conducted at an altitude of about 5,000 feet, the desert environment in New Mexico provides it’s own set of challenges that must be dealt with. The physical and mental effort required by each Candidate to make it through the day is considerable. And the importance of being of sound mind and body is paramount if you expect to be safe and successful on the trail here.

Candidates are repeatedly tested on everything from off-road driving skills to basic 4WD knowledge, HiLift use, and complex rigging for vehicle recovery. A variety of vehicles are used to simulate the diverse needs of future clients, and to ensure proficiency across a broad spectrum of vehicle features and functionality.

As stated earlier, Candidates are required to teach classes on all topics “on the spot” when tasked by the Cadre. The ability of each Candidate Trainer to teach anything and everything, and to effectively transfer that knowledge from Trainer to Student, is constantly evaluated while in the classroom and out on the trail. Ever changing environmental factors, fatigue, and the ingenuity of the Cadre to devise challenging scenarios adds to the fun here.

Critical Thinking is a Requirement

Real world scenarios are designed to challenge the critical thinking skills of each Candidate. Textbook answers, and winches, don’t always work out here. Moving groups of people and vehicles safely through the desert is hard work. Unexpected mobility issues and mechanical failures usually present themselves at inopportune times. When they do, the Candidates are evaluated on their ability to maintain control of the situation to include safety issues and “helpful” bystanders that are sometimes encountered on the trail.

In the back country, a loss of mobility can mean life or death, so failure is not an option for an I4WDTA Trainer.

As the late I4WDTA Master Trainer Scott Fields used to say, “Keep it moving!

The Final Selection Board

Before the written exam is scored and the final decision is made at the TFC, Candidates are engaged on a personal level by a board of seasoned Certified Trainers. The board covers topics ranging from open ended questions to individual performance throughout the week to perceived strengths and weaknesses. Candidates are also asked direct, pointed questions about future plans for continuing education, goals in the industry, and training others if selected to join the Association. For some, this peer review is the one of the hardest parts of the entire week.

Standards and attrition are high. During the 2021 TFC, there were eight Candidates from across the USA and Canada. Every one of them is an experienced off-roader, trail guide, and leader in their own community. And they all showed up and worked hard in New Mexico.

After all the scores were tabulated and discussed, the Association announced the final decision on site.

Kevin Burden was awarded Certified Trainer status. Probationary status was awarded to Mike Brent and Ben Maher, who will now pair up with a Certified Trainer for remediation, and testing, again next year.

The others didn’t make the cut.

Kevin Burden, I4WDTA Certified Trainer

If you’re interested in receiving training from a Certified Trainer, or if you’re ready to attend the next TFC, you can learn more HERE. Get trained and get out there!

FULL DISCLOSURE: This article is not sponsored. My travel to and from this event was entirely funded by myself for the purposes of my own continuing education, and this article I’ve written here for you. Special thanks to Chuck Davis at Survive Off Road for some of the photos featured here.