Overland Expo East 2021

This was a busy year. Overland Expo East was to be our third Overland Expo event within the space of a few weeks, and it seemed like I had just returned from Colorado when it was time to go again. Overlanding is different east of the Mississippi, and I was keen on seeing how the East Coast version of Expo was doing. As usual, I left Northwest Florida a couple days early for a bit of overlanding and a much needed break from work before show time.

The drive north through Alabama was mostly uneventful save for a few absentminded drivers as I headed straight into torrential rains and buffeting winds. Crossing into Georgia at dusk, I headed through Atlanta in the general direction of the event site in Virginia.

Rather than book a hotel along my route, I opted for some spontaneity by using the iOverlander app which helped me find a quiet, dispersed campsite just across the border in South Carolina. We have no affiliation with iOverlander, but I’m a big fan and have been using this app for a couple of years now as I’ve crisscrossed the lower 48. I really enjoy adding locations to their crowd sourced map, and finding or updating featured ones as I travel. It’s a great way to save some money on lodging if you’re traveling long distances like I do.

Fully rested and with hot coffee onboard, I broke camp just after daylight and rolled back out towards the hardball. Drifting north through the Carolinas in daylight and better weather with my favorite road trip playlist blasting, all was right in the world. With just one last layover at an undisclosed location in northern Virginia, I skipped lunch and pressed on towards friendly territory.

The kitchen was warm and inviting when this weary traveler arrived, and I enjoyed dinner, supper, breakfast, and second breakfast during my stay. It was here at this bastion of hospitality and gastronomical wonders that Tim Bleau joined our merry band of Adventurists for the event.

Mercifully, Tim chose to travel light with only four steamer trunks and a sea bag, and we added his gear to the Jeep in the morning along with a big batch of his famous clam chowdah that would sustain us in camp at Overland Expo East.

Big thanks to Tim and Diane Bleau for their outstanding hospitality at what I jokingly refer to as the Last Homely House in Occupied Northern Virginia (Tolkein references here for the unread).

Underway once again, after a few more hours on the road in Virginia and a stop at Yoder’s country market for last minute provisioning, we arrived at the event site and were quickly checked in. The onboarding process was much improved from what I saw at Overland Expo Mountain West out in Colorado a few weeks back and we were thankful for the soft landing here. At the booth, our IT maestro Greg Henle was already set up in his Shiftpod. Before long, the rest of our crew started drifting in and we we had Old Glory flying high in short order.

The weather forecast was typical for this region in the fall – anything was possible. Being veterans of many previous Eastern events like Mudderland Expo East, and with big rain in the forecast, we were ready for anything. As the saying goes, there is no such thing as bad weather, just bad gear.

We even went so far as to invite a special guest to help us with inclement weather preparedness this year – BIG thanks to Andy Nichols and Force Protector Gear for helping us provide ample shelter at our booth for our staff and the Overland Expo attendees.

Speaking of Force Protector Gear, check out the Adapter Shade Panel on the rear hatch and the rest of the awesomeness that is the Goose Gear 60 Series Land Cruiser build. I’ve seen some dialed in 60’s over the years, and the attention to detail and overall wow factor here is second to none. This was the first in a series of jaw dropping vehicle builds to catch my eye at Expo East.

The Venue, and future growth

It’s been said that the first rule of business is location. Through the years, I’ve watched Overland Expo move around to a few different venues as it grew. Any way you slice it, site selection for large scale outdoor events always comes down to compromises, especially for an outdoor focused event as diverse as this. And while it may not be perfect, my prediction is that Overland Expo East is unlikely to outgrow Infinity Downs in Arrington, Virginia.

The same can’t be said for Fort Tuthill in Flagstaff, Arizona though. It’s quite clear after the 2021 feedback that the event needs a larger location with better infrastructure (cough… near bigger markets in SoCal… cough) but that’s a tale for another time around a campfire. As you can see below in this aerial photo, Infinity Downs has the potential to be the largest of the Overland Expos…

On with the Show!

Bottom line up front: Overland Expo East 2021 was a massive success from where we stood. The weather was very palatable, and people came from all over to see what was new after the long hiatus. Read on to learn more!

Photo: John Allen

Vendor Areas

The vendor areas at East were thriving, and of the two shows I made it to in person this year, Saturday at East “felt” the busiest to me. It was absolutely gonzo, with many vendors selling out that day. Those who had things to sell on site versus those who could only talk of “containers stuck at the ports” were the big winners here. There’s still something to be said for making things here in the USA, and the supply chain woes of 2021 may have cemented that once and for all in those minds who may have thought it was smart to outsource everything.

Is #Vanlife the future of Overlanding?

Some say yes. And if you look across what was on display here at East, at Mountain West, and Overland Expo West in Arizona, the van scene is coming into it’s own right as a major player in the overland industry. Many people are recognizing the fact (some of us begrudgingly) that you can see about 80% of our preferred outdoor destinations in a “soft roader” like an AWD van. And, you can do it extremely comfortably and with decent fuel efficiency. Here’s a sampling of what we saw at East.

Storyteller Overland

Clearly top shelf and targeted squarely at the affluent consumer market. If you’re ready to retire and travel, or just ready to sell your house and work from the road full time, be sure to check out what Storyteller has to offer. We’re impressed.

Backwoods Adventure Mods

If you’re outfitting a van and need some expertise, check these guys out for some different approaches to things and serious vanlife know-how. They’re out on the road living the life and can help you get there too.

Storage Options

We’re starting to see an increase in the number of rugged storage options available in this segment, and companies like Step 22 Gear stand out as real innovators in the overland genre. I’ll do a deep dive on their brand and some new offerings in an upcoming article.

Speaking of storage options, Zarges USA was there and we were able to get our hands on some of the very first Goose Gear top plates for their K470 series boxes. Top plates are a real force multiplier as you now have a single item that does many things around camp while being literally indestructible – step stool, ottoman, or even use it as a small workbench or table next to your camp chair. These Zarges cases are literally bomb proof, bear resistant, and will outlive you.

Terrapod Adventure Systems

New on the scene after a lengthy R&D and iterative testing regimen, Terrapod was on deck with full production versions to check out. Made right here in the USA, these things are full of innovative features and incredibly well thought out. We’ll be documenting their lineup in a full article here #soon.

Big Brands at East

Major players were well represented with Ford, Dometic, GMC, Volkswagen, ARB, Falken, Thule, Redarc, and BF Goodrich on the field just to name a few.

Cool Stuff Sighted at Expo East

Photo by John Allen

Training and Education

At a glance, Overland Expo may look like one big trade show. While this is a part of the story here, there are many layers that make these events what they are. Across this event series I’ve noted an uptick in the interest and attendance for their classes and skills areas. Anyone with decent credit can go out today and buy the latest vehicle and enough overland bling to quickly exceed Gross Vehicle Weight Rating. That’s the easy part.

What isn’t always easy or convenient to attain is the right knowledge, skills, and attitude to safely and responsibly utilize all the vehicle features and other equipment that people add on. Overland Expo makes it easy by providing literally all these topics in one space. We highly recommend that you spend some time and money on the most important tool you own – the one between your ears!

“Although it may not look like it while standing in the middle of the vendor area, the foundation of the Overland Expo event series has always been education. From the very beginning there was an intentional effort, first by the Hanson’s and now by Lodestone, to bring together a cadre of experienced and passionate travelers to share their experiences and expertise with the next generation of travel enthusiasts. There are excellent hands-on experiential based sessions in the Camel Trophy skills area, a plethora of lecture style sessions in the classroom, some video based opportunities in the theater, and now a series of entry level classes in the new Overland Essentials Area.”

Dean Shirley, East Coast Overland Adventures

“The sessions I facilitated this year were focused on covering the basics. Everything from a “What is Overlanding?” class to entry level topics like “Navigation 101” and “Communication 101.” These classes were well attended, often overflowing the tent and necessitating additional chairs bring brought in at the start of more popular sessions. Students listened with wide eyes and fast moving pens as they soaked in what they could in the brief time we shared together. It was my hope that by facilitating these classes and having an area dedicated to the “essentials” that I could model a practical approach to overland travel that stands in contrast to the gear-centric and heavily modified vehicles perpetuated by influencers. I encourage them to find a vehicle and kit that works for them.”

Dean Shirley, East Coast Overland Adventures

Driving and Riding Skills Areas

A major draw at any of the Expo events, this year the weather was fairly cooperative which made for some great times out in these hands-on skills areas. I took the time to hike all over the courses with my camera and came away impressed. And I really like how spectators could grab a beverage at the Oasis and observe the obstacle course from on top of the hill. This is a great event locale with unlimited future potential for BIG driver and rider skills tracks!

Photo: John Allen

Ford Bronco Ride and Drive

Ford was out in force with many new Broncos and Bronco Sports on deck for Expo attendees to try out. Let there be no doubt, Ford did their homework and the end result here with the new Bronco is a platform worthy of the badge. We’re excited to see this segment heat up with Ford, Chevy, Jeep, and GMC all in the arena. We’re still wondering if Toyota even notices their market share is in danger.

Ford had some other eye candy on scene like this very nice Expedition build

Fun People

There’s a TON of people that make these events what they are. Between the staff, the volunteers, and the vendors, everyone seemed to be having a good time, especially once the weather started turning in our favor – no rain for once! WOOT!

Big Rigs and Feature Vehicles

Big rigs and feature vehicles are always a big draw, and Expo East 2021 did not disappoint.

This 200 Series Land Cruiser build by Richard Sines was featured in the Goose Gear booth and caught our eye with it’s excellent layout and attention to details.

Attendee Camping Areas

One area that we make it a priority to cover at every Expo is the attendee camping area. In our opinion, this is a great opportunity to see how people are living out on the road, as many here are on longer trips and “pop in” for the show on their way across the country. You’ll usually see some rare makes and models out here, and meet some of the best people along the way. We avoid hotels when traveling if at all possible, and we highly recommend camping on site here instead for a more grassroots experience.

Photo by John Allen

In conclusion

We had a great time, and it’s always cool when you see SO MANY like minded people in one location like this. In any organization, it’s always about the people and we’re blessed to have been a part of this great endeavor for so many years now. Thanks for reading, and if you’re interested in learning more about all of this sort of stuff and more, head on over to our Forum and join the discussion!

BIG thanks to my my crew for coming out and helping support our effort with boots on ground in Virginia: Tim Bleau, Greg Henle, Ryan Schmidt, Andy Grace, and Andy Nichols. Oh, and Jax too. You guys rock.

Colorado or Bust: Overland Expo Mountain West 2021

Overland Expo Mountain West almost didn’t happen. For most of us, the last year+ was like a dystopian B movie on many levels, complete with terrible casting and an even worse plot line. Because of all that, there was an uncomfortable feeling right up until the day I drove away from Florida for Colorado that this event would somehow get derailed too. I know the event organizers likely aged a few years with worry and lost sleep over the what if’s that were spawned in our minds as a result of 2020.

Spoiler Alert: The pandemic and shutdowns of 2020 conspired to put Overland Expo out of business, but Lodestone and this community are RALLYING in 2021. My hat is off to all those at Lodestone from the very top all the way down to the volunteers on the ground that made this happen in Colorado. This event was a huge success!

Colorado or Bust

We’ve covered almost every Overland Expo event to date ( see here and here and here and here ) so being able to physically attend this inaugural event in Colorado was a big deal for us, especially after being Virtual in 2020. With all systems go on my end, and a last minute confirmation from my contacts inside the puzzle palace at Lodestone, I headed west. Now the fun began, with three back-to-back 10 hour days across six states and nearly 1,500 miles “overland” to get to this event and cover it. A three hour nap in a “picnic area” off I-20 in August heat in East Texas reinforced my need for a fan in my Quick Pitch roof top tent, and a full night’s sleep and hot shower in camp in New Mexico made all the difference when I finally rolled into “The Ranch” on Thursday for work.

Linking up on site with fellow Adventurist and Founding Member Tim Bleau, check in was made easy by the Expo staff and we quickly established our forward operating base for the long weekend at Overland Expo Mountain West in Colorado. Reinforcements soon arrived when John Tate and Adam Wright joined us on site as well. With tens of thousands of attendees on the way, and hundreds of vendors, this was an extremely busy weekend and I could not have done it without the boots on ground presence of these fine Americans. Hand salute!

Once we were set up, we watched the fields and surrounding facilities at The Ranch Events Center in Loveland fill up as more and more vendors and companies rolled in by the hour. Like usual, we saw representation from around the globe. Having attended Overland Expo since it was a modest once a year gathering down in Amado, Arizona, it’s truly mind boggling to see how this once “niche” overland community of ours has grown and become truly global. Overlanding is clearly MAINSTREAM now with companies like Winnebago, Thule, Yakima and even GMC jumping onboard today.

I spent the next three days walking the expansive grounds here, talking to people and vendors, and sniffing out innovation and things I thought would be of interest to you and the overland and outdoor segment at large. Our on the ground “live” coverage from the event included 55 InstaGram and Facebook posts and four “live” sessions on InstaGram. It took me a few days just to wrap my head around the hundreds of photos I walked away with and the sheer magnitude of what was gathered there in one place.

It wouldn’t be an Overland Expo without extreme weather. Thursday night was a real treat as the Ghosts of Expo’s Past roared through the Ranch bringing dust storms and 65 mph wind gusts. This was a great opportunity for one of my favorite Expo pastimes, E-Z Up Kite Watching. Several of them took flight that evening and once their parachutes were expended, they quickly lost altitude like angry metal spiders, thrashing other booths. Thankfully, the remainder of the weekend was beautiful with no more angry wind gusts. Pro tip: stake down your booth before you go to the hotel!

Below, you’ll see that the 4WD, Overland, and Outdoor industry did not take a vacation during 2020, they were burning the midnight oil in garages and shops and factories across the globe to create new things to show off at Overland Expo Mountain West in 2021!

Camping at Overland Expo Mountain West

Before we cover all the mercantile stuff, let’s take a walk through what I call “Gen Pop” camping, or general population. People travel from all across North America to attend this show, and rather than stay in hotels, they’re using their gear and actually living the overland lifestyle on site. We’ve always done the same at our booth, and camping here is a great way to meet some interesting people. This is where you’ll find some of the best ideas and examples of what really works when people are living “out there” on unsupported trips in the backcountry. Many of these people are full time overlanders, so I like to make it a point to lurk here, looking for unique solutions and rare vehicles among the campsites and other parking areas. Here’s a few of the best of those, and some other cool rigs and “Feature Vehicles” that caught my eye.

UNIversal-MOtor-Gerät anyone?

Toyota TownAce 4WD

Swag City!

Expedition Prius?

Onward to the Main Event!

Walking around the event on the business side of town was a lot of fun too. Like SEMA, companies come out in force at Overland Expo and it’s cool to see OEM vehicle manufacturers like GMC bringing their latest and greatest offerings out to be seen in public.

Guaranteed Mountain Climbers

GMC’s new Hummer EV drew lots of attention and features new tech like the “crabwalk” feature that lets it drive diagonally (the rear wheels turn 10 degrees), underbody cameras, and “extract mode” which raises the vehicle six inches through it’s active air suspension system.

We wanted to crabwalk all over it ourselves but they were quick to let us know this one was an early “hand build” and as such, we couldn’t touch it or get any closer up than what you see here even with media credentials. As a gearhead I love my combustion engines, but I have to admit that as this EV technology matures, vehicles like this will change the overland game forever. Just give me a 500 mile range and a money tree and I’m all in.

GMC also debuted the new Canyon AT4 OvrlandX concept at Overland Expo Mountain West. This is a serious entry featuring factory front and rear lockers, OEM winch, and 10 inches of ground clearance. I wonder when Toyota will wake up and notice they’re no longer leading this lucrative segment?

Hill People Gear

Not everything at Overland Expo is about trucks. Some of our best adventures happen out on foot, far away from the comforts of camp and the safety of our vehicles. Many top shelf outdoor gear manufacturers attend these events, and we took advantage of the opportunity to get some good deals on some important kit. The need for sturdy clothing and gear in the backcountry cannot be overstated.

When your life depends on it, when you need the absolute best, choose American made, choose Hill People Gear!

67 Designs

We have one of their mounts in our Jeep that’s several years old now and still going strong. Simply the best way to secure devices in a vehicle, and 67 Designs is made in USA.

ARB

The Australian powerhouse known as ARB is still developing new products, and they had their loaner Bronco test mule on display with new bumpers, Old Man Emu suspension, ARB Solis lighting and some other bits. Competition is good for everyone and we’re excited to see what what Ford does with this new 4WD platform.

AluCab

AluCab‘s newest RTT offering is impressive, and very well thought out right down to the box. But, I have no clue how they get that tent into, or out of, this box!

Redtail Overland

Redtail Overland has a killer build and more importantly, an airy, carbon fiber hard sided rooftop tent that made me stop and stare for a few minutes. So many features, so many high level options, so much innovation.

Redtail Overland Roof Top Tent
Redtail Overland Roof Top Tent
Redtail Overland Roof Top Tent

Ryder Offroad

The guys from Rig.Talk made the long trip out from California for this event and brought their new line of wheels from Ryder Offroad.

Adventure Motos

This segment at the show continues to grow every year, and the big splash this year was Harley-Davidson and their all-new Pan America. I’ll be the first to tell you that Harley is not playing games here, they went all-in on this bike from thr ground up and mere photos do not do this bike justice. The buzz was truly warranted and my overall impression is that Harley nailed it with this long awaited entry into the ADV space, it will only get better once the aftermarket swoops in to fill any small gaps.

There were tons of other ADV bikes out and about with strong showings from both BMW and Yamaha, with the riding courses and clinics remaining ever popular at Overland Expo.

Dometic

Dometic went all in this year, and showed up with a slew of new products that they’ve been developing. Aside from their strong presence in the 12v fridge/electric cooler segment, Dometic is launching an entirely new line of lifestyle enhancing products ranging from camp furniture to storage, traditional coolers, scene lighting, and on-demand drinking water delivery.

They even have heated seating pads for those chilly nights in camp when the backside is 180 degrees from the campfire. And no, their camp furniture is not white labeled Snow Peak, it’s all from Dometic, and it’s all legit. They remain in our top 10 companies to watch, and we looking forward to what they do in the overland market in 2022.

Leitner Designs

Another great company that sets the bar very high when it comes to quality and innovation is Leitner Designs. Their entire ecosystem is not only beautiful to look at, it’s extremely well thought out and over-engineered. Their new Shower Pod caught my eye along with the rest of their burly rack accessories. The only limit with their system is your imagination!

Recovery Gear

Overland Expo continues to be a mecca for the latest and greatest innovations in recovery gear and techniques. We spent some time talking to companies we trust like Warn, Factor 55 and our friends at Deadman Offroad. We’ve also seen some snake oil salesmen show up in recent years peddling some questionable widgets to newbies so this is one area we recommend a good deal of research, and some hands on training from a reputable source like the I4WDTA, before spending your hard earned cash on the latest shiny bauble.

Step 22 Gear

Speaking of innovation, meet Adam Wood, the brains behind Step 22 Gear. This guy takes attention to detail to a whole new level through his design cues, unique features, and uncompromising choice of materials. If you need to maximize limited storage space on the road, and avoid yard sales in camp when you need something quick, check out Step 22 Gear and change the game.

Step 22 Gear’s Pangolin Tool Roll is simply without equal in this genre.

Step 22 Gear Tortoise gathers everything you need in a very small footprint.

Equipt Expedition Outfitters

It simply would not be an Overland Expo if “OG” Paul May and Equipt Expedition Outfitters didn’t show up. Back again this year with more of the very best gear from around the globe, a visit to this booth is like a pilgrimage each year for those of us who have been around since this event began. Sadly, there were no parties this year due to the venue’s concession rules but it was still great to see Equipt there doing their thing in Colorado.

MAXTRAX – Accept no substitute!

Hatchet Overland

I had not seen this top for the Jeep Wrangler before, and I liked how you could step up and stand inside the rear cargo area for ingress and egress to the sleeping area as well as changing clothes. Great idea and I can’t wait to see what Hatchet Overland does next with this minimalist concept.

Vanlife

This is another segment that continues to grow rapidly, and it was nice to get to see so many van companies there taking the #vanlife to the next level. We see a van in our not too distant future, and we spent quite a bit of time looking at Field Van as well as for upgrades. With the amount of coast-to-coast overland travel I’ve done these last few years, I can hardly imagine the comfort and ease of travel in one of these. I think this option is the bees knees so long as you stray no further than BLM or USFS fire roads etc. You could probably reach 85% of the spots we love in a van

Kokopelli Packraft

Wouldn’t it be cool if you could bring a boat or kayak with you on every trip, without the hit on MPG and aerodynamics? We were intrigued by Kokopelli Packraft and on closer inspection it was quickly evident that these things are not your kid’s pool toy. The materials remind us of the tough Zodiac boats we used in the military, and their ease of transport and deployment is a game changer when that perfect campsite (and priceless solitude) require some paddling to get to.

Off The Grid Surplus

Companies like Off The Grid Surplus are ensuring that we have better options for outdoor clothing beyond what’s available in a boring big box store. Because believe it or not, you don’t have to dress like a zookeeper or safari movie extra to get out and enjoy overlanding. We actually checked on Linked In and there’s no need for more lion tamers out there. Not even one.

RAM Trucks

RAM was there in a big way with a killer Rebel on display and an obstacle course where you could drive a new Power Wagon. The new split tailgate system and outfitting they did with Dometic on this new Rebel was way over the top. A serious fisherman’s camp on wheels!

Yes, that tailgate folds down too!

In Closing

The inaugural Overland Expo Mountain West was a smashing success, drawing 17,000+ attendees from all over the world, with 270 registered exhibitors, 87 presenters/instructors, and industry VIP’s.

Additionally, this event had TONS to do in the form of 300+ classes, seminars, demos, activities, slideshows, and films; totaling 365+ session hours of instruction. With so much going on all at once, it was simply impossible for me to cover it all with one camera. The place was literally covered in shiny stuff, squirrels, and Patagucci.

I could go on forever here…

…But I won’t. I have a deadline to make and we’re going to see most of you at Overland Expo West or Overland Expo East in 2021 anyway. I’ll dump more photos over HERE on our Forum where you can head over there to see everything else I forgot to talk about or poke fun at in this article. Until next time!

FULL DISCLOSURE: This is not a sponsored article. None of the companies mentioned here paid for reviews or event coverage by American Adventurist. #IndependentMedia