Rubicon's were sold as the top of the line Wrangler when they came out by most sales departments, ie "Denali", "King Ranch", etc. Load Range "E" BFG mud tires (even at 32 psi they rode like crap), hood stickers and a bunch of other stuff that the customer would never use, couldn't explain, but they had bragging rights with their cronies!
I had customers bring Wranglers in after the "cute" wore off, and they had to live with the damn thing tell me that it had excessive wind noise...sir, you're driving a brick with a pup tent on top, it's going to be noisy, it get's crappy fuel economy...did you look at the fuel economy numbers before you bought it, yes sir, I know it's a 6 cylinder (or even worse a 4 banger), it also weighs 4000 pounds and your engine was designed in 1932, with upgrades over the years, it doesn't even have a cross flow cylinder head, and will probably be marginal at best on a CA smog inspection 5 years from now. I can see the spot welds in the body...sir, let me show you the spot welds on the brand spanking new ones, which is the way that yours looked when it was "cute" to your wife. It rides like crap...let me show you the solid axles under your vehicle, and the Load Range "E" tires that are on it, then we'll run it across the scales and you'll realize that a 4000 pound vehicle on a 94" wheelbase doesn't equal ride quality...EVER. I could keep going across every car line I've ever worked with (all of the GM brands except Chevy (Saturn, Saab, Pontiac and Olds by default), Jeep and KIA.
Funny thing is I got called in to have a discussion with my manager's this afternoon...all the way up to the CEO of the company...those cats accused ME of having an attitude problem!
It's almost a trend with me...Division Officers straight out of Canoe U (Naval Academy) also accused me of having a bad attitude in my Navy days. Apparently I've had a BUNCH of crappy Division Officers and managers, no other way for me to explain the false accusations to me.